With lowered iPhone sales forcing Apple to reduce its earnings guidance by up to $9 billion, the company will be focusing on other products and services to drive revenue. However, this does not negate the fact that the iPhone lineup is still the primary bread and butter for the tech giant, with the iPhone XR launched last year providing the most sensible option for customers. According to the latest report, the handset also became the best-selling model out of all the iPhones for the Q4 2018 period.
iPhone XR Was Responsible for 39 Percent of Stateside Sales - iPhone XS Max Came in Second Place
According to Consumer Intelligence Research Partners (CIRP), as far as the U.S. is concerned, the iPhone XR was responsible for 39 percent of iPhone sales. These figures were reported even after the smartphone was launched on October 26, making the sales percentage numbers even more impressive. Unfortunately, the same success could not be replicated by the iPhone XS or iPhone XS Max. Even with both smartphones combined, they made 26 percent of fourth-quarter iPhone sales in the U.S.
However, when you factor in the $250 premium difference between the iPhone XR and iPhone XS, is it any wonder why the latter managed to sell well? CIRP estimates that the average selling price (ASP) of the iPhone for the three-month period was $800. Also, the data was taken from a survey totaling 500 people who purchased an iPhone during the fourth quarter of 2018. In short, the numbers revealed here might not tell the entire story.
Earlier, it was reported that Apple replaced around 11 million batteries in 2018, compared to 1-2 million cells the company normally replaces. According to the firm, this could be one of the reasons why customers decided to hang onto their previous-generation devices, as an iPhone 6s running at maximum performance would provide an above-average experience for a regular user when a fresh battery is installed.
Thanks to the recent iPhone sales slum, Apple was also forced to hold back its hiring spree, but we feel that this is just going to be a temporary event. To ramp up sales, Apple introduced the iPhone SE for $249 at its Clearance Store for the 32GB model, probably thinking that a compact device will benefit a lot of users in the long run. Looking at the pricing of the recent iPhones, do you think the $749 price of the iPhone XR was the reason why it could have sold well? Tell us your thoughts down in the comments.
News Source: CIRP