iPhone 6s and 6s Plus to See Production Cuts “Amid Lackluster Sales”
As Apple gets ready to start working on iPhone 7, this year's expected flagship smartphone, reports are coming in claiming that Apple will scale back production of the iPhone 6s and iPhone 6s Plus beginning in the first quarter of 2016.
Apple to cut back on iPhone 6s, 6s Plus production:
Confirming the "lackluster sales" of the latest iPhone 6s duo in the last couple of months, the report coming from Nikkei claims that both the iPhone 6s and iPhone Plus stocks have "piled up" at retailers all around the world, forcing Apple to cut down on the production of these two smartphones. Nikkei reports, "inventories of the two models launched last September have piled up at retailers in markets ranging from China and Japan to Europe and the U.S. amid lackluster sales. Customers saw little improvement in performance over the previous generation, while dollar appreciation led to sharp price hikes in emerging markets."
Like the previous years, Apple's supply partners were asked to keep up the production of the iPhone 6s and 6s Plus in the early 2016 as the demand was expected to be higher, similar to iPhone 6 and iPhone 6 Plus last year. However, due to the declining sales thanks to dollar appreciation in several markets, the sales have been lower than expected. Changing the production plans, manufacturers will cut back on the production in the first quarter of the year, resuming it later. The report does confirm that the production will ramp up again by April when the current stock is all sold out.
Output will be scaled back to let dealers go through their current stock. Production is expected to return to normal in the April-June quarter, once inventory adjustment is complete. Apple's products and brand have not lost their appeal, and older models have continued to sell.
Apple is expected to release a 4-inch iPhone 6c at its event in March this year, along with Apple Watch 2 and possibly iPad Air 3. Following the smaller iPhone, the Cupertino tech giant will be focusing completely on the iPhone 7. With screen troubles worrying many of its loyal customers, all eyes are now on Apple to introduce something better, something brighter this year. What do you think of the current iPhone 6s duo? Don't forget to let us know.