Humble Bundle Acquired by IGN; “The Perfect Partner To Help Us”
Humble Bundle, the beloved digital store for games, has been acquired by IGN. Jeffrey Rosen, Co-Founder and CEO at Humble Bundle, wrote:
Announcing our biggest bundle ever: Humble Bundle is proudly joining the IGN family! We will continue to bring you all of our humble products, but with more resources and help from IGN.
We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity. I can’t think of a better partner than IGN to help Humble Bundle continue our quest.
We will be working harder than ever to bring you the best gaming bundles, book bundles, and store sales, while nurturing the Humble Monthly and our new publishing initiative. We will keep our own office, culture, and amazing team with IGN helping us further our plans. We will raise even more money for charity.
John and I started Humble Bundle from our childhood homes. When our parents found out that our “big idea” was basically the honor system of pay-what-you-want plus charity, they braced themselves for the possibility that we might never move out. Seven years later, thanks to the generosity of over 10 million customers, we’ve now raised $106 million for charity. We are incredibly proud of this figure, of our team, and the Humble community which got us here.
But as far as we’ve come, we know we are just getting started. Even bigger things lie ahead, and we think IGN is the perfect partner to help us get there.
If you like Humble Bundle now, stay tuned, because we’ll have more exciting things to share in the near future.
Reportedly, Humble Bundle will continue to operate separately, with IGN just providing support to accelerate growth and raise more money for charity.
Speaking with Gamasutra, IGN executive VP Mitch Galbraith said:
If it's not broken, don't fix it. The idea is just to feed them with the resources they need to keep doing what they're doing.
Humble Bundle recently entered a publishing initiative, with A Hat in Time as their first published game.