Hellblade Hits 500K Sales in 3 Months (Half on PC), Generates Over $13 Million in Revenue


UK independent developer Ninja Theory announced today that Hellblade: Senua's Sacrifice has pulled off very interesting sales so far. Here's a lowdown from the press release.

  • Over 75K pre-orders across PC and PS4 before launch.
  • 250K units sold in the first week at $29.99.
  • Over $13m in revenue generated in 3 months.
  • 500k units sold in 3 months, which puts the project beyond breakeven and into profit. Our prediction was to be at this point in 6 months from release.
  • Development took 3 years and with an average team size of 20.
  • Game sold as digital-only.
  • About half the sales were on PC.

Tameem Antoniades, Ninja Theory's Co-founder and Chief Creative Ninja, said:

Hellblade: Senua’s Sacrifice PC Update Adds Ray-Traced Reflections/Shadows, DLSS, and FSR

The escalating stakes in the AAA retail publishing model has killed off countless independent studios like us, many smaller publishers, and is now straining even the largest of publishers. This isn't survival of the fittest but a routing of the creative base upon which this industry was built.

The future isn't written and we don't believe that the writing is on the wall. AAA will always exist but we need strong alternatives as well.

Three years ago we announced our intention to find a way to do our best work outside of the AAA retail model and have openly documented the journey in our thirty development diaries.

The final step is to share our commercial model and digital sales data for the benefit of other developers. The more data we have for alternative business models, the more developers can take informed commercial and creative risks. For the benefit of our beloved medium, we'd like to encourage other developers to share their own data as well wherever possible.

Thank you to everyone who has supported us and made Hellblade: Senua's Sacrifice a commercial and creative success.

This all sounds truly great and well deserved, too, as Hellblade is a fantastic example of that independent AAA proposition first theorized by Antoniades.