AdHawk Microsystems is a Canadian startup that specializes in eye-tracking technology. There is a possibility that the company could come under Google’s umbrella of purchased firms because a recent report states that talks are happening between the two entities. If a deal is finalized, the Mountain View-based giant could acquire AdHawk Microsystems for a sweet $115 million. This step from Google is likely being taken to catalyze its smart glasses and AR headset plans, as the competition, such as Apple, is deeply invested in these categories.
The $115 million deal will include a $15 million payout, but it is contingent on AdHawk Microsystems fulfilling some performance targets
As reported by Bloomberg’s Mark Gurman, Google will pay $115 million to acquire AdHawk Microsystems, according to people familiar with the matter who requested to remain anonymous due to the sensitive nature of the information. The aforementioned offer will apparently include a $15 million buyout, but only if AdHawk Microsystems can achieve certain targets. Such conditions are not out of the ordinary, but it does hint that the deal can potentially fall apart since the majority of technology-based startups are known to extend their target deadlines.
For Google to pay a decent sum to acquire a startup focused on eye-tracking could mean it is serious about revitalizing its smart glasses and AR headset division. The advertising behemoth has had some experience in that regard with Google Glass, but the latter did not conjure the desired reception when it launched in 2013. The advantage that AdHawk Microsystems brings to the table is supporting wireless tracking at 250Hz and tethered tracking at 500Hz. The startup’s proprietary micro-electromechanical systems eye tracker negates the need for traditional cameras, resulting in higher sampling rates, lower latency, and reduced power consumption.
These perks make this technology a sought-after addition to Google’s arsenal, as companies are focused on delivering a mixed-reality experience that provides a higher refresh rate and reduced latency. Recently, Samsung’s Galaxy XR headset, also known as ‘Project Moohan,’ was given the hands-on treatment, showing that the device runs Android XR. We expect Google to launch something similar, and if this acquisition goes through, we should witness superior hardware in the company’s headset. The report states that the deal will be finalized this week, so stay tuned for more updates.
News Source: Bloomberg
About the author: Omar Sohail is a reporter and analyst for Wccftech's mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology.
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