Google Now Lets You Try Apps Before Installing Them – Instant Apps Have Finally Arrived!


Android Instant Apps have finally arrived. The concept of Instant Apps has existed for quite some time but Google never really took it further until now. The tech giant has finally listed the "Try It Now" button in the Play Store listings. It announced the integration yesterday and it is now live on the Play Store. The new Try It Now button will let you test drive apps before going ahead and installing them. This way you can check out an app and don't waste time for installation and un-installation.

Not just Play Store, you can try Instant Apps from any listing on Google search, social media websites, messaging, and other links without the need to install them. For now, there are just limited apps that support the functionality. The apps that support "Instant Apps" feature are BuzzFeed, NYTimes (Crossword), Hollar, Red Bull, Skyscanner, and Onefootball Live Soccer Scores. These apps can be tried by the users without installing them.

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To recall, Instant Apps debuted at the I/O 2016 where Google took the stage and explained its functionality to the developers. Instant Apps feature requires partner apps to be integrated with specific modules, these are the modules that are necessary for users to access an app. In August 2017, Google claimed that Instant Apps are accessible on 500 million Android devices all over the world.

New Editors' Choice tab & Improved home section for games

In addition to the Instant Apps, Google has also made other announcements linked to the Play Store. One of the new features includes renewed Editors' Choice tab in Play Store, and it is now live in 17 countries for now. Other upcoming changes that are set to debut on the Play Store includes enhanced home section for games that will feature trailers and screenshots of gameplay along with two new browse sections - "New" and "Premium." Also, Google will soon notify users about important in-game events for the already installed games.

As we reported yesterday, Google has also announced the Google Play Security Reward Program to incentivise security research for its own apps and other popular apps on the Play Store. The program will now let Google discover vulnerabilities and notify developers through security recommendations and a guide to fix them.