BlackBerry PRIV Gets A Permanent Price Cut – Is The Company Preparing To Launch A New Android Smartphone?


BlackBerry PRIV is the company’s flagship smartphone and in an effort to possibly increase its sales numbers, the tech firm has officially stated on its blog that it will be introducing a price cut. What could this possibly mean?

BlackBerry Priv

BlackBerry PRIV Price Slashed By $50 In United States – Not A Whole Lot, But It’s A Start

According to the details of the blog, BlackBerry has stated that from Tuesday, April 5, BlackBerry PRIV is available on ShopBlackBerry for the price of $649 in the United States, £529 in the UK and €729 in the following European countries:

  • France
  • Germany
  • Italy
  • Spain
  • The Netherlands

While Canada is currently not included in the list of countries where BlackBerry PRIV has received the discount, we are confident that the region is also going to entertain the price cut in the near future. The discount was probably introduced due to poor sales and the company wants to get as much traction as possible before it announces its new flagship, which is said to be more affordable as opposed to PRIV. We have a hunch that the upcoming handset could very well be sporting a Snapdragon 820, among other impressive hardware specifications.


As for BlackBerry PRIV, the handset features a Snapdragon 808, along with 3GB of RAM. The screen itself is going to be a 5.4 inch one and will radiate a resolution of 2560 by 1440 pixels. The hexa-core processor present in the smartphone will not be downclocked so you will not have to worry about performance issues. In addition to a touch-keyboard, there is also a physical keyboard that comes out courtesy of a sliding mechanism and is present for all those who want to experience a more tactile feeling from their mobile’s keyboard.


There is also an 18MP Sony IMX230 camera sensor present on the rear side of BlackBerry PRIV and it is the same sensor that is present on devices like Meizu MX5 and Sony Xperia M5, meaning that it will effortlessly be able to record 4K videos in addition to snapping high-resolution images. There is also 32GB of on-board storage present in BlackBerry PRIV, and guess what? You will be able to expand that storage up to 2TB. The device itself is not bad at all, but we feel that BlackBerry should have released it at a much smaller price and it should have been introduced earlier in 2015. Nevertheless, it is still a commendable effort from the company and we hope that its successor is better in every way possible.

Do you guys think that PRIV’s price cut will help lead to better sales? Let us know in the comments below.