Ubisoft CEO: Moving The Division 2 from Steam to the Epic Games Store Was Mainly Done to Increase Exposure to UPlay

Feb 15, 2019
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During yesterday’s post-earnings (Q3 2018-2019) conference call, Ubisoft CEO Yves Guillemot provided an explanation for the recent decision to only deliver Tom Clancy’s The Division 2 via UPlay and the Epic Games Store on PC, leaving Steam out of the picture.

According to Guillemot, it was actually done mainly to increase exposure to UPlay.

Related Steam is Redesigning Game Libraries, Adding New “Steam Events” Feature

There are a growing number of distribution platforms fighting for great content. With this deal, we saw an opportunity to increase player exposure to our own store while at the same time supporting a partner that greatly values our games and provides better terms. Early indications are supportive, as PC pre-orders are higher than for the first Division, and pre-orders on the Ubisoft store are six times higher. We believe this deal is a long-term positive for Ubisoft.

During the conference call, Ubisoft executives also boasted record user numbers during the Closed Beta event, with an average of over five hours played over the course of the weekend.

Tom Clancy’s The Division 2 is set for release on PC, PlayStation 4 and Xbox One on March 15th. Earlier this week, Ubisoft confirmed that an Open Beta test will take place on all platforms from March 1st to March 4th, allowing everyone to get a taste of the game just one week before launch.

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