Target Partners With Google Express To Enable Voice Activated Shopping, Google Assistant on Phones To Get The Feature Soon


Google's shopping service, Google Express has received new collaboration today, with the retail giant Target.

This partnership will now enable the US residents to order from Target via Google Express, and therefore Google Assistant and Google Home too. With the newly formed partnership, Target is providing 2-day delivery on orders with free shipping on orders above $35. Google Express also has plans for offering 5% discount to users who shop with Target REDCard along with free shipping.

How to Activate Google Assistant without Hey Google

Here's what Target stated in a blog post about the collaboration with Google Express:

Target customers will also be able to opt in to receive personalized recommendations and a quick re-order experience based on past Target purchases: so if you want more LaCroix sparkling water or Archer Farms trail mix, your Google Assistant will already know which size and variety you bought from Target last time.

Google Assistant on phones to get the same functionality soon

Besides, Google Assistant will soon be gaining functionality for online shopping, currently shopping via Google Home and Assistant is only possible on Android TV. But today, we have come to know that this ability will soon come to the Assistant on our smartphones, both Android or iOS. The best part is that users will also be able to read the description of the product rather than just listening to it via Assistant.

On Google Home, you can order loads of Halloween candy and paper towels by voice when your hands are full in the kitchen. And for items like Halloween costumes when you need to browse and actually see what you’re shopping for, you can now shop with your Assistant on your Android TV, and soon, on your eligible Android phone or iPhone. You’ll be instantly connected to over 50 Google Express retailers—so if you’re on the go and remember you need a birthday gift for the weekend, you can just say “Ok Google, buy a kids bomber jacket from Target.”

This is the second big store collaboration that has come to Google Express. The first partnership was with Walmart, a few months back. We think with the expansion of the Google Home lineup, the tech giant is now rushing towards making the Assistant more useful than ever.