PS4 Boss: Catering To The Lowest Common Denominator Is Perfectly Rational for Publishers

Alessio Palumbo
PS4 Pro Xbox One X AMD

Sony Interactive Entertainment Europe's boss Jim Ryan made a controversial statement recently, regarding the supposed lack of appeal that backward compatibility really holds for gamers. This led to a significant backlash on forums and social media from fans who are very happy with Microsoft's backward compatibility program.

We may be about to witness another similar ruckus. Speaking to Eurogamer, Ryan was asked whether he expects games that have a marketing deal with Sony such as Destiny 2, Call of Duty: WWII, Battlefront, and FIFA will have a significant performance and/or image quality difference between PlayStation 4 Pro and the Xbox One X.

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In his reply, he pointed out that it's a "perfectly commercially rational approach" for game publishers to cater to the lowest common denominator like they did with the Xbox 360 and PlayStation 3 in the past console generation.

I'm not going to go into the detail of what's embedded into individual contracts with publishing partners. What I would do is cast our minds back to the PS3 generation, where we had on paper more impressive specifications than our competition, and in some areas by quite a considerable margin. Now, that didn't play out the way we had anticipated it would - and this is nothing to do with co-marketing deals, this is just general developer and publisher dynamics. What happened was that developers, maybe at the behest of publishers, developed up to the lowest common denominator and stopped there. And in very few cases took advantage of the additional horsepower of the PS3.

Now, I'm a big believer of learning lessons from history. History doesn't always repeat itself. But if you're a publisher of video games, that is a perfectly commercially rational approach for you to take.

Because you only do one set of work. You don't do one set of work to get up to one level and then a different amount of work and consequently may need to go further.

However, this is a completely different situation. Back then, Microsoft had a one-year launch date advantage with the Xbox 360 that consolidate a long-lasting lead in sales. Sony's PlayStation 3, on the other hand, had an insanely high price at launch and most importantly its hardware architecture was so complex that many developers had troubles with it.

Now, though, PlayStation 4 Pro and Xbox One X are very similar in terms of architecture (just like the base PS4 and XB1 systems), which means that developers shouldn't have a hard time pushing the respective hardware to the limits.

Alessio Palumbo Photo

About the author: With over two decades of experience in gaming journalism, Alessio Palumbo has led the gaming vertical at Wccftech since August 2015. He started working at a young age for Italian websites like Everyeye.it, Gamestar.it, Nextgame.it, and Multiplayer.it before kickstarting the indie English-language publication Worlds Factory as its founder and Editor in Chief. In the last decade, he has coordinated the overall output of Wccftech's gaming section, managed PR relations, assigned reviews, produced daily news coverage, edited gaming content as needed, and delivered game reviews. Arguably, his trademark content is the long series of exclusive developer interviews that have been cited by Wikipedia and by the biggest news media and gaming publications. His passion for technology also makes him knowledgeable when it comes to gaming hardware and tech. His favorite genres include RPGs, MMORPGs, and action/adventure games.

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