The NFL and 2K have announced the revival of the partnership ended in 2004. 2K will produce multiple NFL-licensed non-simulation games, which are expected to launch starting in calendar year 2021 (Take-Two's fiscal year 2022).
David Ismailer, President of 2K, stated:
The NFL is one of the most successful sports brands in the world, known for creating incredible entertainment for fans. We’re thrilled to be back in business with the NFL in a partnership that will span multiple video games centered on fun, approachable and social experiences. It’s exciting to bring together 2K’s expertise in creating award-winning sports games with the NFL’s renowned status as a world-class entertainment and sports organization.
It’s an exciting time for 2K and our fans. We’re growing our sports offerings and building on our core games with new IP, as well as continued support of award-winning franchises, all with the goal of giving our fans more amazing games and entertainment for years to come.
Joe Ruggiero, Vice President of Consumer Products at the NFL, added:
Expanding the NFL’s presence in the world of gaming has become a focus for the League as we look to grow the next generation of our fanbase and reviving our partnership with 2K was a natural step in that effort. 2K is a worldwide leader in sports video games, with a proven track record of creating best-in-class and award-winning games and we look forward to sharing more about the projects we are working on with them in the future.
The deal clearly aims to leave the simulation games field to EA's Madden, while 2K will craft arcade-like NFL games.
About the author: With over two decades of experience in gaming journalism, Alessio Palumbo has led the gaming vertical at Wccftech since August 2015. He started working at a young age for Italian websites like Everyeye.it, Gamestar.it, Nextgame.it, and Multiplayer.it before kickstarting the indie English-language publication Worlds Factory as its founder and Editor in Chief. In the last decade, he has coordinated the overall output of Wccftech's gaming section, managed PR relations, assigned reviews, produced daily news coverage, edited gaming content as needed, and delivered game reviews. Arguably, his trademark content is the long series of exclusive developer interviews that have been cited by Wikipedia and by the biggest news media and gaming publications. His passion for technology also makes him knowledgeable when it comes to gaming hardware and tech. His favorite genres include RPGs, MMORPGs, and action/adventure games.
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