iPhone 11’s Starting Price Is Why These Models Are off to a ‘Very Good Start’, Says Apple CEO Tim Cook
Shortly after Apple released its fourth quarter earnings which saw the company generate $64 billion in revenue, CEO Tim Cook talks about the iPhone 11’s starting price and how it has managed to gravitate customers towards the iOS camp. Here’s a deeper look into how the iPhone 11 and other models are off to a very good start.
iPhone 11’s Starting Price of $699 Is $50 Less Than the Most Popular Smartphone Model of 2019 So Far, the iPhone XR
In the latest interview spotted by 9to5Mac, Apple CEO Tim Cook states that the iPhone 11 starting price has proven to be a successful decision for the company, especially in China, where the company has been losing ground to local giant Huawei.
“The starting price of $699 is a factor in bringing more people into the market and giving people just another reason to upgrade. In China specifically… we picked locally relevant price points that were more similar to the price points that we had great success with earlier.”
Considering that the iPhone XR was rated as the most popular smartphone model for the first half of 2019 with its flagship hardware and $749 starting price, it’s possible the iPhone 11 also enters the same rank next year. However, Apple has slashed the iPhone XR’s price, and with the model now starting at just $599, it too is a compelling option for a lot of customers torn between picking up this model and the iPhone 11. Apart from the iPhone 11 starting price, another reason why customers would prefer it over competing devices is its rear dual-camera solution, along with Apple’s advanced Night Mode implementation.
When compared against Pixel 4, the iPhone 11 is able to produce impressive imaging results in low-light shots. It’s also $100 cheaper than Google’s flagship, which obviously means the price-conscious consumers would pick what Apple has to offer. Tim Cook also states the company’s Q1 2020 guidance is based on strong indicators of iPhone 11 sales, coupled with continued dominance in the wearable space.
In a previous report, Ming-Chi Kuo was impressed with Apple’s pricing strategy for the iPhone 11 while also stating that customers will appreciate the various different color models it’s offered in.
Do you think the iPhone 11 sales will help Apple set new earnings records in 2020? Let us know down in the comments.