Huawei’s Latest Trademark Leak Gives Hint to What It Might Be Calling Its Custom Operating System
With Huawei being shunned by its technology partners as a result of the U.S. President’s latest ban (which was later revised), the company is attempting to put up its ‘courage face’ by attempting to become self-sufficient for the future. Even the company’s HiSilicon division states that it was prepared in case such a move would be initiated and it has been working on several projects to help mitigated losses caused by the U.S. government’s decision. Huawei’s consumer business head has previously said in an interview that it plans on launching its custom operating system in China first, then other markets in the near future and the latest trademark leak might give us strong hints as to what the tech giant might name it.
Huawei Trademarks the Name ‘HongMeng’, the Same Name as Chinese Media Earlier Reported About
Documentation providing info of Huawei’s latest intellectual property might have been submitted in Chinese, but CnBeta reports that it reveals that trademark ‘HongMeng’, which is the same name we reported about earlier. It doesn’t outright state that the operating system will be meant for smartphones, but an earlier report stated that the platform would be made for both mobile phones and desktop computers.
However, given the fact that Huawei’s smartphone division is a money-making business as evident in the company’s Q1 2019 earnings, it would make sense to tailor it for handsets first. Huawei already had grand ambitious of overthrowing Samsung as the leading smartphone brand in 2020, but the latest decision shows that it will need to rethink its strategies moving forward.
However, all of these plans won’t make a difference if Huawei does not have ARM on its side. The British chip designer recently said it was halting its business activities with Huawei despite Google providing a temporary license to the company. To continue making more powerful and efficient Kirin SoCs, ARM will need to resume its business with the Chinese behemoth. According to Dr. Wang Chenglu, President of Huawei’s Convergent Communications Product Line, the company will face several challenges in developing a custom OS, with industry experts stating that app and user security possessing the most importance.
With the trademark seemingly secured, we’ll have to see how this HongMeng operating system fares in China first. If customers can back up what Huawei will eventually try to sell to them, then perhaps the platform can have potential to grow in other markets, even if it means no access to Google’s apps and services.