Cooler Master Parterning with ASUS in TUF Gaming Branded Products

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Apr 30, 2018
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Cooler Master a well known and respected brand in the Enthusiast PC Component world has announced a partnership with ASUS and a new line of TUF Gaming branded products, working with ASUS’s TUF Gaming initiative, echoing Teamgroups statements last week with their T-Force memory. Cooler Master says TUF Gaming is a product series of ASUS focused on gaming products that are durable and reliable. The TUF Gaming Alliance is a collaborative effort between ASUS, Cooler Master, and other brands to create a line of products for an aesthetically cohesive gaming PC. Cooler Master plays an integral role in this collaboration by providing TUF Gaming Alliance chassis, cooling, and power supply options.

Cooler Master Adding Their Products With TUF Gaming Branding

ASUS aims to  use the TUF Gaming brand for making  gamers have an easy time in selecting parts to build a dedicated gaming PC. The products have all been created with three main design concepts: functionality, reliability, and visual consistency.

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Functionality

The TUF Gaming line is comprised of a list of products that have been specifically chosen because of their ability to run your games smoothly and reliably. Cooler Master’s products were selected not only because of how well they run separately, but specifically because of how well they function as part of the same system. Cooler Master’s TUF Gaming products include special versions of the MasterBox MB500, MasterAir MA620P, MasterAir MA410M, and the MasterWatt TUF Gaming Edition in four different wattage levels (450W, 550W, 650W, 750W).

Reliability

One of the key tenants of Cooler Master is reliability. Providing PC builders products that will not only work well, but work well for a long time is one of the company’s highest priorities. ASUS’ promise to only include reliable, durable products in the TUF Gaming Alliance is one of the key reasons Cooler Master agreed to participate. Building a TUF system isn’t just a temporary solution for your gaming needs. It’s a long term commitment to performance excellence. Cooler Master’s TUF Gaming products will deliver great performance for years to come and will still be relevant if you decide to change or upgrade your system down the road.

Visual Consistency

A gaming build shouldn’t just work well. It also needs to look good so you can show it off. ASUS has come up with a pattern and color scheme that stands out from other companies and sub-brands. This allows for a fully functional system with a consistent visual identity. With TUF Gaming components your system may change slightly over time but it will never go out of style.

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Available TUF Gaming Products from Cooler Master:

  • MasterWatt TUF Gaming Edition with 5 Year Warranty
  • MasterAir MA410M TUF Gaming Edition with 5 Year Warranty
  • MasterAir MA620P TUF Gaming Edition with 2 Year Warranty
  • MasterBox MB500 TUF Gaming Edition with 2 Year Warranty

All and all this seems like an easy way for the more novice PC builder to find and build a nice themed PC, though many have criticized ASUS for lowering the position of the TUF series motherboards to more entry and mid level enthusiast hardware, where TUF boards were at one point mostly high end Sabertooth motherboards. I for one do not mind the shifting of the branding as the market is always changing and absolutely love the ROG designs.

Also the addition of Cooler Master as a hardware partner is interesting as usually ASUS and Corsair have always worked with each other. That being said the MasterWatt PSUs are fantastically built and I have never had any problem recommending CM power supplies since the V1000 and their Air Coolers have always been solid.

Pricing And Availiability

Cooler Master has not announced pricing nor availability on the products.

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