CDPR Weighs in On Lootbox Monetization: When Buying a “Full Priced Game, You Should Get a Big, Polished Piece of Content”
The Witcher developer CD Projekt Red has weighed in on the loot box controversy and believes that developers need to be more transparent about what players will be receiving when purchasing a title.
A lot has been said and written about the monetization of loot boxes, the most recent example being EA’s Star Wars Battlefront II. Back in November of last year, the Polish developer already shared its view on the matter through Twitter, and in a recent interview with PC Gamer, the developer now working on the upcoming game Cyberpunk 2077, has expressed its negativity towards the monetization model once more.
"'Conversation' sounds way too nice to describe what was happening last year. I would rather call it community backlash," CDPR's co-founder Marcin Iwiński told PCGamer. "And this time around, it wasn’t just the hardcore community, there were a lot of really pissed off gamers out there and they decided to speak up. Where we stand is quite simple and you could see it with all of our past releases—most recently The Witcher 3: Wild Hunt and GWENT. If you buy a full priced game, you should get a big, polished piece of content, which gives you many, many hours of fun gameplay. The definition of ‘many’ may vary on a title-by-title basis, but in our case it was always 50-60+ hours of the main story-line, with up to a couple of hundred of hours of side activities—if you really wanted to max out the title. To me, this is a fair deal. You get what you paid for, plus we are always trying our best to overdeliver. There is no better PR than a happy gamer recommending your title to their friends."
Iwiński continued by stating that he believes that developers need to be more transparent about what players will be getting for their money.
"The moment they feel you are reaching out for their wallet in any unfair way, they will be vocal about it. And—frankly speaking—I think it's good for the industry. Things often look great from a spreadsheet perspective, but decision makers often aren’t asking themselves the question of 'How would gamers feel, or is this offer a fair one?'. Gamers are striking back, and I really hope this will change our industry for the better."
From the looks of it, with the upcoming Cyberpunk 2077 CDPR once again plans to offer a big, polished game with plenty of content. Let's just hope we won't have to wait too long now to see it in action.
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