Tim Cook: iPhone 7 Plus is the Most Popular ‘Plus’ Model Apple Has Ever Released


According to Apple CEO Tim Cook, the iPhone 7 Plus is the most popular 'Plus' smartphone the company has released to date.

iPhone 7 Plus is the 'Plus' Smartphone From Apple Done Right

A few days back we brought news to our readers that the Plus model of the iPhone is slowly gaining popularity amongst users. But at Apple's very own earnings call, CEO Tim Cook chimed in to reveal that the iPhone 7 Plus is thus far the most popular 'Plus' smartphone the company has ever made. The man went on to state that the iPhone 7 Plus managed to outsell the iPhone 6 Plus as well as the iPhone 6s Plus.

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Tim Cook also stated that the company highly underestimated the demand for the iPhone 7 Plus which led to shortages worldwide. If you can recall, the iPhone 7 Plus did manage to turn into a unicorn right after it went up for pre-order, with the device getting tougher to lay hands on. Thankfully, Apple eventually did manage to pump out more units, leading to a steady demand and supply chain. With that said, the iPhone 7 Plus should give Apple a clear insight that users are gravitating more towards a larger screened iPhone, focusing on the larger model more when the iPhone 8 (or iPhone 7s) hits the market later this year.

The iPhone 7 Plus, unlike the other Plus iPhones before it, has a strong differentiating factor this time around. Rather than packing just a large display, the iPhone 7 Plus comes with dual camera lenses. One is a normal sensor, while the other is of the telephoto variety, bringing 2x optical zoom while taking photos or recording a video. Apart from that, the iPhone 7 Plus features an exclusive Portrait mode in the Camera app as well, allowing users to take photos with depth-of-field effect.

Wrap Up

Despite having a 'boring' and 'courageous' phone in the market lacking a headphone jack, Apple still managed to sell 78.3 million iPhones worldwide. These are astonishing numbers given Apple barely has a low-priced iPhone in the market and caters mainly to the premium spectrum. It just remains to be seen how these numbers will change as we move into the future.