According to the renowned Wall Street Journal, Apple has instructed Foxconn to start shipping the new Apple iPhones in early September. This recent report supports the earlier rumor about Apple releasing two new iPhone variants for the first time in history - Gold iPhone 5S and a lower cost iPhone 5C which will be available in a plenty of colors.
The smart phone giant is expected to release the highly awaited models - and it next flagship iPhone - as early as 10th of September. Remember that earlier numerous of rumors from different sources had supported Apple releasing its next flagship in the September along with a low cost model namely iPhone 5C with a plastic build. The time period reported by the Wall Street Journal matches with Apple's earlier fall iPhone introductions as last year the iPhone 5 was introduced on September 12th and shipped to buyers in just over a week.
"@WSJbreakingnews Apple has asked supplier Hon Hai to begin shipping a new high-end and low-end iPhone in early September. http://wsj.com"
"Apple Inc. has asked assembler Hon Hai Precision Industry Co. to begin shipping both a new high-end and low-end iPhone in early September, people familiar with the matter said.
Apple's suppliers in Asia started mass-producing components in June for both a standard iPhone featuring a metal casing and a lower-cost version, people who work at those companies said."
Apple is yet to announce and issue the press invites for this event though. iOS 7 final build will also be released in this event. You can read more about Apple's new flagship and low cost model from these links: