NVIDIA Partners “Unlaunch” GeForce RTX 4080 12 GB Graphics Cards, Product Pages & Marketing Removed

Jason R. Wilson
NVIDIA Partners "Unlaunch" GeForce RTX 4080 12 GB Graphics Cards, Product Pages & Marketing Removed 1
Image source: J. Wilson, Wccftech.

Within a day, if not less, NVIDIA's partners have started to "unlaunch" the GeForce RTX 4080 12 GB graphics cards. Listings by several partners will remain barren until they are completely removed.

NVIDIA publicly pulls the release of the GeForce RTX 4080 12 GB, leaving partners to remove their listings

In a quick recap, the NVIDIA GeForce RTX 4080 12 GB could not compete in performance with the 16 GB variant. The RTX 4080 12 GB card was slated to be $899, which is $300 less than the higher performing variant, which was a problem for groups and individuals looking to the future of the GPU in line with the rest of the series. This uproar caused NVIDIA to rethink where the card indeed sits in their new Ada Lovelace line and officially published a statement that they would pull the GPU from release, even after it has hit the hands of board partners, and decide to rebrand it in the future.

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Pricing is also an issue, as the cost of the new 80 segments is very high, with talk of the RTX 4080 being 33% higher than the 3080 12GB and 71% higher than the 3080 10GB.

Now, the general public watches as companies are forced to adapt to the change and pull the GPU listings from their designs and websites., Companies such as PNY, who created the GeForce RTCX 4080 XLR8 VERTO EPIC-X RGB Triple Fan graphics card, now absent from their website, or MSI, who recently showed its RTX 4080 12GB GPU series on their official store, but as of this time of writing has also seen removal from their site.

We do know that almost all NVIDIA GeForce RTX 4080 12 GB custom models didn't feature any name on the shroud itself and the only marketing that separated the two variants was the box (packaging) and the BIOS itself. This isn't necessarily a big problem for most of the AICs to change and NVIDIA will be compensating them in time, effort, and costs while preparing them for the next launch.

Other companies had less to worry about, as no cards were published on their websites, such as ASUS, Palit, Gigabyte, and others. NVIDIA is still planning to launch the NVIDIA GeForce RTX 4080 16 GB next month, but it is unknown what the company plans to do with the now-defunct model.

News Source: VideoCardz

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