As memory and GPU supply continue to tighten, some GPU makers are facing difficulties in producing enough GPUs.
MSI Says NVIDIA GPU Supply is Down 20%; GPU Prices Could Rise by Up To 30%
Some GPUs are about to get more expensive as the memory availability continues to worsen. NVIDIA and AMD have steadily increased GPU prices in previous months, but AMD RDNA 4 GPUs are seeing some relief in recent weeks. NVIDIA, on the other hand, has continued increasing prices for the RTX 50 series due to strong demand. A new report indicates that the prices will increase even further in the coming days.
As reported by the Economic Daily News, MSI now claims that NVIDIA isn't providing enough chips to meet the demand. It says that the GPU supply from NVIDIA has dropped by nearly 20%. MSI's President Joseph Hsu says that 2026 is the "most difficult" year since the company was founded, and now it has no choice but to raise GPU prices again. As per the company, it is facing both memory and GPU shortages. NVIDIA reportedly isn't delivering enough chips for making GPUs, which is why MSI is now preparing three strategies this year to survive in the market.
According to EDN, it will now focus on high-end RTX 50 series GPUs, reducing the share of lower-end models by nearly 30%. We asked MSI about this, and it told us that the 20% cut will include all the SKUs. The other two strategies include signing long-term contracts with memory suppliers to meet the demand and expanding the server business. MSI is reportedly targeting 50–100% revenue growth in the server business over the next five years, and for the mainstream market, it's now planning to increase the prices by 15–30%.
It's truly one of the worst years for the PC market, not just for customers, but for vendors as well. Vendors like MSI rely heavily on consumer products for revenue, and the GPUs are a big part of its revenue. As the memory prices have reached 4–5X compared to what they were last year, the prices of higher VRAM GPU models have also been drastically affected. Some vendors are now back with older DDR4 motherboards to tackle the situation, and companies like ASRock have started bringing their hybrid models that support both DDR4 and DDR5.
About the author: Sarfraz Khan is a hardware reporter with a focus on PC components and the builder community. With years of experience writing about PC hardware and laptops, his work has been featured on several reputable technology publications. Sarfraz's hands-on experience is demonstrated through his first-person accounts of using and comparing different hardware configurations, providing practical and relatable insights for everyday users. His technical analysis is respected by peers in the enthusiast community and has been cited by specialized hardware sites such as Germany's Igor's Lab.
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