Apple’s iPhone 11 Launch Saw Company’s Market Share Grow Massively in Several Regions, Except One

Oct 23, 2019
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At the beginning of the month, Apple’s CEO Tim Cook said that the iPhone 11 series are off to a great start. Side by side, we saw various reports claiming that the Cupertino giant is going to ramp up production to meet the ‘better than expected’ demand. Since the company no longer reveals unit sales, we will never really get to know the exact figures. What’s clear though is that the iPhone 11 launch has increased Apple’s market share if a new report is to be believed.

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Since the iPhone 11 family was officially released on September 20, the models were on sale only for ten days for the Q3 2019 period. However, it appears that the iPhone 11 launch was such a success in various markets, that it noticeably boosted Apple’s market share in that short period of time. In the third quarter of the year, iPhones made up 18.9 percent of all smartphone sales across the five major European markets, which include France, Germany, Italy, Spain, and the United Kingdom. The report claims that the 2 percent growth increase compared to 2018 was because of the latest models.

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Similarly, Apple’s market share increased by 4.1 percent to 39.6 percent in Australia, and by 10.3 percent to 39.9 percent in Japan. Surprisingly, the iPhone 11 launch didn’t really excite consumers in the U.S. as the iOS market share actually went down by two percent. The story was similar in China, where the share dipped by 1.3 percent. Apparently, this was due to the ongoing trade war between the far eastern country and America, as consumers are now favoring local brands.

Overall, the iPhone 11 launch can be said to be a greater success than that of the last year’s models, which contributed 6.6 percent to the overall sales in Q3 2018. This year, the figure stands at 7.4 percent. The relatively affordable iPhone 11 seems to be leading the pack, but the more premium models are also believed to be doing pretty good too.

All in all, this seems to be good news for Apple as it has been witnessing declining sales since the last few quarters. The momentum will supposedly be sustained with the impending arrival of the iPhone SE 2 and the first 5G-ready iPhone 12 series next year.

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Source: Kantar

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iPhone SE
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