Google Ditches Its Dessert-Based Naming Scheme; Calls Next Version Android 10

Aug 22, 2019 10:10 EDT
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Every year, we wait with bated breath anticipating what the next version of Android will be called. As is tradition, the name has been typically related to a dessert. Android 1.0 was internally known as Astroid. In total, Android had 14 (official) dessert-themed releases: Cupcake (1.5), Donut (1.6), Eclair (2.0-1), Froyo (2.2), Gingerbread (2.3), Honeycomb (3.0-2), Ice Cream Sandwich (4.0), Jelly Bean (4.1-3), KitKat (4.4), Lollipop (5.0-1), Marshmallow (6.0), Nougat (7.0-1), Oreo (8.0-1), to today's Android 9 Pie. Today, it appears that Google is ditching the whole 'name your operating system after an edible' schtick. Their latest version of Android will be called, wait for it, Android 10. Google put out a blog post explaining why.

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The primary reason for the name change is that it can get a bit confusing for non-enthusiast members of the community. There are also some linguistic barriers as some letters flat out don't exist in some languages; muddying the waters even more. It’s also difficult for new Android users, who are unfamiliar with the naming convention. Google says that Android is a 'global brand' and doesn't want people to be left out while dealing with names of food items that are not native to their area. Google also put out a video detailing the future of Android.

Google has announced a redesigned logo and colour scheme for the Android brand. The last time Google updated the brand was back in 2014. The new logo reimagines the Android robot a new shade of green. The Android wordmark is now a lot simpler (it's the featured image of this post). Google also says that they chose a colour palette that meshes nicely with the other colours that they’ll be using to describe other parts of the phone that they want to promote.

Android 10 will make its way to Pixels later this year, in the coming weeks. The industry is no stranger to popular brands receiving a name change after ten years, and in the long run, people will welcome a number-based Android version as opposed to letter-based.

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