Bungie Wants to Expand Beyond Destiny, Become a “Multi-Franchise” Publisher by 2025
Bungie has been solely focused on Destiny for nearly a decade now, and they were all about Halo for a decade before that, but it seems their “one game at a time” policy may be going by the wayside. Bungie has some big plans for their future following their split from Activision, which include becoming a “multi-franchise entertainment company.” Here’s what Bungie CEO Pete Parsons says fans should expect over the next five years or so.
Our vision ultimately through 2025 is to become one of the world’s best entertainment companies. One, is we need to begin transforming Destiny. The Destiny that we really believe in, like, the thing we think Destiny needs to become. […] The single evolving world, we need to focus on that.
By 2025 we have a pretty specific path to make sure we transform Destiny and that we have other franchises within the marketplace. We need to build our publishing group, but part of our vision is also to become a multi-franchise entertainment company.
So, what might those new Bungie franchises look and play like? Well, it sounds like they may share a lot of DNA with Destiny…
I think the long-term vision of Bungie would be, we have worlds like Destiny that are great places to go and build friendships in. And we begin to introduce new worlds that people care a lot about.
While I’d love to see a more traditional experience from Bungie, it makes sense to focus on what they’ve mastered with Destiny. I'd potentially be interested in playing Destiny-like games in other settings – perhaps a more traditional fantasy world? Or something steampunk flavored? What kind of world would you like to see Bungie tackle?
Destiny 2 is available on PC, Xbox One, and PS4. The game’s latest major expansion, Shadowkeep, launches on October 1.