Blizzard President Says Blitzchung Controversy Was a Nightmare for Everyone Involved, Though He Embraces the Protesters


Blizzard had a pretty strong BlizzCon this year, at least when it comes to game announcements, thanks to the unveiling of World of Warcraft: Shadowlands, Diablo IV, and Overwatch 2.

That said, as promised ahead of the event, some fans did indeed set up a protest at BlizzCon to complain about the whole Blitzchung controversy.

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Speaking to IGN, Blizzard president J. Allen Brack said protesters are just part of the culture of free expression of which himself and the company are big believers in. Overall, he then proceeded to describe the Blitzchung incident as a 'nightmare for everyone involved'.

We’re big believers in free expression. I’m personally a big believer in free expression. So, it’s a little interesting for me personally to be a person who's involved in not being a supporter. The supporters there are welcome. Protest is part of what it is to be in our culture.

I think this has been a humbling incident for Blizzard, really across the board, if you think about how this has really, kind of, taken over and kind of taken on a life of its own. I think there’s a lot of work that we want to kind of continue to do, to think about how to prevent something like this from ever happening again. It’s been a – I think – a nightmare for all involved.

Brack also wanted to highlight that the official comment made on Hearthstone's Weibo account was not in any way devised or even endorsed by Blizzard, as that account is operated by NetEase, the game's publisher in China.

I think there is a lot of confusion around how publishing games work in China. We are not legally allowed to publish our games in China. We must have a partner… in this case, Netease.

It is their quote. It is their employees that made that quote. It is not something that we approved. It is not something that we would have approved. It is not something that we feel like is representative of Blizzard.

On stage, during the opening ceremony of BlizzCon 2019, Brack had delivered an apology. You can rewatch it below, recorded by IGN.