Barack and Michelle Obama to Produce Their Own Netflix Original
Former U.S. President Barack Obama and his wife Michelle Obama landed a contract to produce content on Netflix, according to a Netflix spokesperson. The former first couple will be operating under the name of Under the name Higher Ground Productions. It is unclear what type of content they’ll be producing, but it could be either a scripted/unscripted series, documentary or feature film. Other than the fact that the deal spans many years, nothing much is known about it.
Netflix chief content officer Ted Sarandos told Reuters in a statement that the Obamas are “uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better.” The yet-to-be-announced Netflix original will be the Obamas first major platform after the White House. The former president said in a statement:
One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life and to help them share their experiences with a wider audience, that’s why Michelle and I are so excited to partner with Netflix – we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world
Michelle Obama further added “Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others”
Currently, Netflix has little over 125 million active viewers and has allocated nearly $8 billion for content. The streaming platform has snagged many big names and is going to Martin Scorsese’s next film starring Robert De Niro and Al Pacino. Over the years, Netflix has acquired a significant amount of licensed content to compete with Hollywood and cable TV. We’re excited to know what the content will be about and will keep you posted as we know more.