Apple's Vision Pro is scheduled to launch on Friday, February 2, in the United States. The pre-orders for the headset began earlier this month, which exceeded initial expectations. However, the market has yet to respond to the company's latest device and how it performs against Meta's competition. Today, Apple has shared a new YouTube ad highlighting Vision Pro and navigating the visionOS platform to promote its latest offering.
Apple's latest Vision Pro ad highlights visionOS navigation for entertainment and productivity
As mentioned, Apple has published a new ad on YouTube, promoting the Vision Pro ahead of its official launch on Friday. The ad shows the Vision Pro headset and how users can navigate through visionOS for entertainment and productivity. The video description reads, "Apple Vision Pro is here."
"Now, digital content blends seamlessly with your physical space. You can do the things you love in ways never before possible."
The ad shows people wearing the Vision Pro and using their eyes to navigate through the visionOS operating system. Apple has used advanced algorithms and sensors to track what your eyes are looking at and then using gestures to interact with the elements. Apple has made navigation easier on the Vision Pro without any additional controller. You can pinch your fingers to select or interact with various elements in the virtual space. The device also features a virtual keyboard that you can type on by putting it on a hard surface.
Besides this, Apple's Vision Pro can be used for entertainment purposes, as shown in the new ad. You have the option to enlarge specific content for a more immersive experience while having the ability to see people around you. All thanks to the EyeSight feature on the headset, people around you can also see your expressions and the content you consume. You can check out the ad below for more details:
Note that the latest Apple ad is not new. According to Dylan MacDonald on X, the ad is a modified version of the video that Apple showcased at its WWDC event last year. The ad was also shown during the NFL playoff games today. If you have pre-ordered the Vision Pro headset, it will begin arriving to customers on February 2. However, some users are seeing unexpected delays.
About the author: Ali Salman is a technology reporter for Wccftech mobile section with a specialized focus on Apple and the intellectual property that drives mobile innovation. He has cultivated a unique expertise in analyzing and deconstructing complex technology patents, translating dense legal and technical documents into clear, insightful reports on future products.
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