Apple Acknowledges iPhone X OLED Burn-In And Color Shifting At Off-Angles

The iPhone X starts arriving to customers today and it is also available for in-store pickup. While many have celebrated the launch of the device in long queues, three husky men also stole over 300 iPhone units right off a UPS truck. The iPhone X is Apple's biggest leap forward in terms of design and functionality since the original iPhone was launched back in 2007. Previously, users reported of burn-in display issues on older iPhone models and it looks like this year it would be the same. As of now, burn-in on the OLED screen on iPhone X can still occur under certain circumstances. So let's dive in to see some more details on the subject.

iPhone X OLED Display Can Show 'Slight Visual Changes' Over Time, Says Apple

The device packs the new 5.8-inch OLED screen and Apple calls it the Super Retina display. This is the first time an iPhone is equipped with an OLED panel. However, there are certain disclaimers that you should take note of. Apple wants iPhone X customers to know the hue shifting in the display when viewing it at off-angles. The early reviews of the iPhone X also coined the same notion. According to Apple, the Super Retina Display the iPhone X is the best OLED display on the market, but screen burn-in can still occur under specific conditions.

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Even though this is the first time Apple has used an OLED panel in its iPhone, the company did equip the display in its other products. For instance, the Apple Watch features an OLED screen along with the TouchBar on the new MacBooks. However, the biggest screen on an iPhone to date is the 5.8-inch OLED display which is very different. Here's how Apple explains the matter:

If you look at an OLED display off-angle, you might notice slight shifts in color and hue. This is a characteristic of OLED and is normal behavior. With extended long-term use, OLED displays can also show slight visual changes. This is also expected behavior and can include “image persistence” or “burn-in,” where the display shows a faint remnant of an image even after a new image appears on the screen. This can occur in more extreme cases such as when the same high contrast image is continuously displayed for prolonged periods of time. We’ve engineered the Super Retina display to be the best in the industry in reducing the effects of OLED “burn-in.”

There are certain recommendations made by Apple to prolong the lifespan of the OLED display on the iPhone X. The company suggests that you should use Auto Brightness. running the latest software and apply a shorter Auto-Lock period to stretch the life of the display and to avoid any screen related issues. You can read more details on the Super Retina display on the iPhone X here.

We will update you guys as soon as we hear more details on the matter. As for now, share what you feel about the burn-in and hue shifting on the iPhone X in the comments.

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