AMD Lights Up Broadway With Times Square’s Largest High Definition Display

AMD revealed some details regarding one of the world's largest and most technologically advanced display walls, located in New York's Times Square at 1535 Broadway, between 45th and 46th street.

The digital sign is a massive 25,000 square feet of Ultra-High Definition digital signage incorporating nearly 24 million pixels, which are powered by AMD FirePro professional graphics cards.

The sign's playback system is designed and managed by Diversified Media Group. It features a single surface covering a city block in length and stands eight stories high. The display is powered by three AMD FirePro professional graphics cards using AMD Eyefinity Technology, with each card powering six sections of the display for a combined resolution of 10,048 x 2,368 pixels. The individual display sections are synchronized across graphics cards and zones using the FirePro S400 synchronization module.

Forrest Norrod, senior vice president and general manager, EESC Business Group, AMD, explains:

 "Graphics realism is a key driver for the next generation of immersive experiences, whether through display walls, virtual reality, or other aspects of visualization,"

"The Times Square display powered by our AMD FirePro professional graphics and scalable Graphics Core Next architecture is a great example of how AMD is ready and able to innovate with customers and push the boundaries of visual technology."

Mitchell Mittler, vice president, Technical Solutions, Diversified Media Group, stated:

"The visual and technical requirements for creating one of the world's largest display walls and with Ultra-high Definition were daunting,"

"To achieve a state-of-the-art implementation on this scale necessitated industry leaders who could meet these requirements and also deliver rock solid support. With the cutting edge AMD FirePro professional graphics cards, AMD delivered on all fronts and we couldn't be more pleased with the result."

AMD has just a few hours ago released a teaser video for its upcoming Radeon GPU, which can be viewed below:

We will bring you any new information on AMD's new Radeon Fiji Based Graphics Card, as well as the Radeon R9 300 series as soon as it becomes available.


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