AMD's Radeon Gaming GPUs will follow the same strategy as Ryzen, but the performance platform will take generations to build.
AMD's Approach With Radeon Gaming GPUs Is To Offer Compelling Value To End Users
Radeon Gaming GPUs are a crucial segment for AMD. Sure, AI is all the craze right now, but the Radeon division is responsible for making GPUs that power not only the desktop and laptop segments, but also the console segment, with both Sony's and Microsoft's next-gen consoles based on future RDNA IPs.
This year at Computex, AMD launched its Radeon RX 9070 GRE graphics card, a 12 GB model with the Navi 48 "RDNA 4" GPU. This graphics card is priced at an MSRP of $549 and is aimed at the high-end gaming segment. We had our concerns with the pricing, but given the rising DRAM costs, AMD is doing its best to provide gamers a value-optimized solution, and that seems to be their strategy going forward.
As per David McAfee, AMD wants to bring a compelling set of features besides value to gamers. This includes new features, next-gen experiences, and more. AMD also says it's crucial to hear what the end users are asking for. They recently announced FSR 4.1 support for older RDNA GPUs such as RX 7000 & RX 6000 series, while accelerating FSR with new updates such as the upcoming FSR Diamond technology.
At the same time, AMD says that while all of this is in play, it will still take them a generation to build what they will consider the perfect Radeon platform for gamers.
Sure, it's going to take us generations to build the perfect Radeon platform, but I think the core of Radeon has to be; it's all about value to the end user and what they get out of that system. It's all about great experiences in a GPU that ties into things like FSR and game support, and really interesting new technology integrated into high-profile game titles.
And I think the last part of it is listening to the community and understanding that what users are going to want out of those products and cards is not necessarily something where every bit of performance is delivered kind of out of the box.
David McAfee - AMD
AMD has been trying really hard to achieve the Ryzen effect with its Radeon platform. Even before the current DRAM crisis, the company had fallen to a single-digit market share, while NVIDIA controls over 90% of the discrete graphics market. The company pushed its RDNA 4 family towards mainstream & high-end users, and we often see the 9070 XT matching the RTX 5080, but the lineup isn't as widespread as NVIDIA's.
For example, NVIDIA has 10 reference products within its GeForce RTX 50 series lineup. AMD, on the other hand, has five products. NVIDIA's lineup is not only more diverse, capturing different price segments with MSRPs starting at $249 and going all the way up to the flagship $2000 RTX 5090, but they also have a much more robust gaming ecosystem with features such as DLSS 4.5, 2nd Gen Ray Reconstruction, 6x Frame-Generation support, and the backing of a powerful AI software stack with various optimizations.
NVIDIA also offers support for forward-looking technologies such as Neural Rendering, etc. AMD so far has been playing catch-up, but the Radeon team does make their products more DIY'er-friendly by sticking to their roots.
We saw how gamers rose against DLSS 5, how the 16-pin issues have been going on for years, prompting PC manufacturers to come up with safety features, and well, there have been driver issues on the GeForce side, too. With all that said, AMD still has a long way to go before it can truly match NVIDIA's RTX GPU lineup. A few years ago, Jack Huynh (senior vice president and general manager of the Computing and Graphics Business Group) said that AMD's goal with future RDNA generations, such as RDNA 4, was to reach a higher market share.
I was a part of the Ryzen journey from the very beginning, and stepping into the Radeon space, I think that it is the same sort of story arc that we want to create, where Ryzen, over the years, was about giving users more for their money, being very community-centric, and delivering the type of experience that they want out of that platform. And I think with Radeon, it's the same thing.
David McAfee - AMD
AMD is committed to replicating the Ryzen success story with its Radeon Gaming GPUs by prioritizing compelling value, strong user experiences, and community feedback over raw flagship dominance. While it will take multiple generations to build a complete, competitive platform, the company is steadily advancing with features like enhanced FSR, thoughtful pricing, and gamer-focused innovations. Though NVIDIA currently leads in market share and ecosystem depth, AMD’s long-term vision remains clear: deliver more for gamers’ money and create a loyal, enthusiast-driven Radeon ecosystem.
About the author: A Software Engineer by training and a PC enthusiast by passion, Hassan Mujtaba serves as Wccftech's Senior Editor for hardware section. With years of experience in the industry, he specializes in deep-dive technical analysis of next-generation CPU and GPU architectures, motherboards, and cooling solutions. His work involves not only breaking news on upcoming technologies but also extensive hands-on reviews and benchmarking.
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