With AI advancements occupying the front page of most publications nowadays, Take-Two CEO Strauss Zelnick answered a question during yesterday's earnings call on the impact that AI could have on the gaming industry business. Zelnick compared ChatGPT-like technology to math calculators, that is to say, tools that will still have to be used by humans. He said game developers will take advantage of AI to improve their tools and raise the quality bar even further, but that doesn't mean AI will create a new Grand Theft Auto rival for a Take-Two competitor.
I would like to note that AI stands for artificial intelligence, and there is no such thing as artificial intelligence. All that said, I'm really excited about what we're seeing right now with ChatGPT and other leaps forward in artificial intelligence and machine learning. And I do think that we'll be and others will be creating tools that will enhance our development and probably reduce some of the costs for what we have to do today. But I don't think you're going to see it have an effect on the overall cost structure of the business because I think it will just raise the bar.
I think any time you make things easier, we're going to want to do more and our teams will want to do more. We are ushering in a very exciting era of new tools. And they're going to allow our teams and our competitors' teams to do really interesting things more efficiently. So we're going to want to do more. We're going to want to be even more creative. And no, AI is not going to allow someone to say, please develop the competitor to Grand Theft Auto that's better than Grand Theft Auto, and then they will just send it out and ship it digitally, and then that will be that. People will try, but that won't happen. [quotes via Seeking Alpha]
For the record, Grand Theft Auto 5 reached the incredible milestone of 175 million units, while all-time franchise sales are up to 395 million units. Rockstar is developing Grand Theft Auto 6, though there's no telling yet when it will be released.
About the author: With over two decades of experience in gaming journalism, Alessio Palumbo has led the gaming vertical at Wccftech since August 2015. He started working at a young age for Italian websites like Everyeye.it, Gamestar.it, Nextgame.it, and Multiplayer.it before kickstarting the indie English-language publication Worlds Factory as its founder and Editor in Chief. In the last decade, he has coordinated the overall output of Wccftech's gaming section, managed PR relations, assigned reviews, produced daily news coverage, edited gaming content as needed, and delivered game reviews. Arguably, his trademark content is the long series of exclusive developer interviews that have been cited by Wikipedia and by the biggest news media and gaming publications. His passion for technology also makes him knowledgeable when it comes to gaming hardware and tech. His favorite genres include RPGs, MMORPGs, and action/adventure games.
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