Microsoft Partners with Baidu to Offer “Local” Windows 10 Experiences in China

Shaikh Rafia
Posted 1 year ago

China is considered as one of the most lucrative markets in the world and has seen an increasing focus from the outside technology giants in the last few years. With Apple including China in its first wave of regions getting the iPhone 6s and iPhone 6s Plus this year, there are more companies jumping in to take some of the market share. Microsoft hasn’t been able to tap into China as well as it would have liked to. While it has no hopes of getting any profits from its Windows Mobile smartphones, as Android and iOS are the front-runners in the country, it undoubtedly has the ability to earn profits from its desktop operating system.

Microsoft-Baidu partnership to push Windows 10 upgrades

Windows as a desktop OS has a significant market presence in China, along with anywhere else in the world. However, piracy problems in the country have hurt the company’s monetization efforts. Microsoft is now in to fix some of these problems and get major profits with its Windows 10 desktop OS. The company has announced today that it will partner with Chinese Internet giant Baidu, “one of the most frequently used Internet gateways in China.”

Microsoft has already seen its Windows 10 installed on over 10 million devices in China thanks to partnerships with PC maker Lenovo, internet security firm Qihoo 360 and others. To reach its goal of seeing Windows 10 on 1 billion devices worldwide, it needs better numbers in the country.

Come in Baidu’s 600 million active internet users who will help the company reach its goals. With this partnership, users of Baidu will be able to upgrade to Windows 10 through Windows 10 Express distribution channel. This will make it faster and easier for Baidu customers to upgrade to the latest operating system while also getting localized “custom experiences.” Microsoft is dropping things like local browsing and search to attract Baidu’s user base.

Microsoft Breaks the Twice-a-Year Windows 10 Upgrade Pattern for 2016

“Baidu’s new Windows 10 distribution channel, Baidu “Windows 10 Express” will make it easy for Chinese Internet users to download an official Windows 10 experience.”


Baidu will in return be the default homepage and search option for the Edge browser in Windows 10. Baidu webpage will also feature universal Windows applications for search, maps, and other cloud-based products. will become the default homepage and search for the Microsoft Edge browser in Windows 10.

Additionally, Baidu will deliver Universal Windows Applications for Search, Video, Cloud and Maps for Windows 10.

Offering locally relevant features for better Windows 10 experiences in China might just win Microsoft some more millions of users upgrading to Windows 10.


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