Developers Can No Longer Update App Store Description Without Apple’s Approval

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Mar 9, 2017
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There has been a silent policy change in the iTunes Connect interface that now does not allow developers to update app descriptions, edit notes and metadata without Apple’s approval. The change has not been formally announced by Apple at this point in time. Now, developers have to develop a new version of the app which will be submitted to App Review for approval. Let’s dive in to see some more details on the subject.

Developers Now Need Apple’s Approval To Edit App Store Descriptions And More

The quite change in policy for the iTunes Connect interface means that developers must now develop a new app version and change the metadata for that app and submit it for approval. Before today’s update, developers had the option available to change several aspects of their App Store listing. More importantly, they could do it at any time. Apple seems to be taking things in its hand when we speak of editing app descriptions and such.

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The change includes editing the app description text as well as the ‘What’s New’ notes. Privacy Policy URL is the only thing editable field on the page. The change is pretty annoying for developers as even the minor changes in the text now needs to be reviewed by Apple. Henceforth, the overall process is pretty time consuming.

We’re not completely sure why the change has been implemented by Apple. Previously, developers never had the authority to change an app’s name or update screenshots of the app without submitting a new version. In addition tho this, it will also mean that the App Review queue will be congested with unnecessarily updates with minor adjustments.

Probably, the Cupertino giant is tackling spam with the new change in policy. Even if the changes in app description or metadata includes minor typos and other such errors, they will not get live until or unless they go through the App Review process. This also means that developers have now regressed on the control of their apps compared to what they were able to do before.

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There will be more news regarding the story, so be sure to stay tuned with us. This is it for now, folks. What are your thoughts on Apple’s silent change in policy of the to the iTunes Connect interface? Do you think it is a neat move by Apple to have taken control of the minor edits before they go live? Share your thoughts with us in the comments section below.

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