An unfortunate instance of false advertising has come to our attention. Battlefield 1 is debuting today for those who have pre-ordered the Early Enlister Deluxe Edition (by the way, the companion app for mobile devices is already out) and it looks like developer Mutant Box (with headquarters in both London and Hong Kong) is looking to cash in on the hype in a despicable way.
As you can see in the image above, they have been promoting their Free-to-Play browser strategy game Liberators by exploiting a Battlefield 1 screenshot in a Facebook ad. Anyone who played Battlefield 1 at least once will instantly recognize the game's signature squad selection menu.
Sadly, this is not the first instance of false advertising for Liberators. The game also previously used War Thunder artwork in another ad, as you can see below.
There are even reports of Mutant Box using trailer footage from Hearts of Iron IV and a screenshot from Heroes & Generals. They're not the only ones doing it, of course, but hopefully increased awareness will help tone down these instances of false advertising throughout the industry.
About the author: With over two decades of experience in gaming journalism, Alessio Palumbo has led the gaming vertical at Wccftech since August 2015. He started working at a young age for Italian websites like Everyeye.it, Gamestar.it, Nextgame.it, and Multiplayer.it before kickstarting the indie English-language publication Worlds Factory as its founder and Editor in Chief. In the last decade, he has coordinated the overall output of Wccftech's gaming section, managed PR relations, assigned reviews, produced daily news coverage, edited gaming content as needed, and delivered game reviews. Arguably, his trademark content is the long series of exclusive developer interviews that have been cited by Wikipedia and by the biggest news media and gaming publications. His passion for technology also makes him knowledgeable when it comes to gaming hardware and tech. His favorite genres include RPGs, MMORPGs, and action/adventure games.
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