Amazon announced today that it is partnering with the Wynn Las Vegas hotel to begin outfitting all of its 4,748 guest rooms with an Echo.
Since its launch in 2015, Amazon has significantly improved its voice-controlled home assistant Echo. But this time it won't just be a home assistant. It'd be your hotel room assistant too, helping you to control temperature, TV, lighting, and drapery with vocal commands.
Brilliant marketing or what
A first for a hotel, this is a genius marketing-based partnership offering a great way to show off Wynn Las Vegas as a technologically futuristic hotel. "If I have ever seen anything in my 49 years of developing resorts that has made our job of delivering a perfect experience to our guests easier and help us get to another level, it is Alexa." Wynn Resorts' Steve Wynn said. "The ability to talk to your room is effortlessly convenient." The deal will also, of course, benefit Amazon in marketing its Echo to a new crowd every single day.
But (and that's a massive but), Echo can be potentially used as a spying device. The device wakes up with the word "Alexa" and sends audio to the cloud. This means whatever happens in Vegas wouldn't stay in Vegas, anymore. However, if you aren't paranoid about IoT devices spying on you or companies storing data of even your hotel visits (well, they already do that with our phones) then you will certainly enjoy the convenience that Echo will offer in a hotel room.
"In partnership with Amazon, becoming the first resort in the world in which guests can verbally control every aspect of lighting, temperature and the audio-visual components of a hotel room is yet another example of our leadership in the world of technology for the benefit of all of our guests," Wynn added.
Alexa will be fully operational in all guest rooms by summer 2017. Guests will initially be able to control environmental conditions, but future features may offer personal assistance functions.
"Millions of people already enjoy interacting with Alexa at home via their Echo devices, and now they will be able to experience the same convenience while traveling," Steve Rabuchin, VP Amazon Alexa said. "Wynn Las Vegas is known for its comfort and luxury, and we are excited to work with the resort to enhance its guest experience with Alexa."
So, here it is. From home to hotel, get more convenience but don't forget someone could be listening to you...