It was reported that Tim Cook was trying the Apple Vision Pro as his daily driver, but he never provided the details of his experience before the headset’s official launch, for obvious reasons. Now, with the product release less than 24 hours away, Apple’s Chief Executive not only posed wearing the $3,499 contraption on his head for the first time but also gave an interview where he spoke on multiple subjects, including the future of this category.
Cook is unable to predict the future of the Apple Vision Pro but says that there is a lot of exploration and figuring out that needs to be done first
Speaking with Vanity Fair’s Nick Bolton, Tim Cook attempted to put out his best look when he donned the Apple Vision Pro for the first time and tried a gesture pose with his index finger and thumb. Though the interview includes quotes from various individuals, including notable names such as James Cameron and Jon Favreau, we wanted to provide a perspective from the man leading the trillion-dollar company and the massive bet he took with the mixed-reality headset’s imminent release.
When speaking to Bolton, Tim Cook said that he watched the entire third season of Ted Lasso on the Apple Vision Pro, along with Ford v Ferrari, and the spatial audio felt as if Cook was reliving that experience in person.
“You can actually lay on your sofa and put the displays on your ceiling if you wish. I watched the third season of [Ted] Lasso on my ceiling and it was unbelievable! When I got home and hooked up my own Apple Vision Pro, I watched Ford v Ferrari on my ceiling, and with the spatial audio it felt like Ken Miles’s Ford GT40 was in the room with me. I think meditation is on a different level than anything I’ve ever experienced, and I’ve meditated for a long time. I’ve always had trouble meditating, and he was right about that too. “And I use it for productivity.”
As for what Cook thinks about the future of the Apple Vision Pro, the Chief Executive responded that it is difficult to predict how that future will turn out. When Bolton asks that Cook and Apple are trying to create that future, so should he not be the one to predict it, to which Cook responds as follows:
“What we do is we get really excited about something and then we start pulling the string and see where it takes us. And yes, we’ve got things on the road maps and so forth, and yes, we have a definitive point of view. But a lot of it is also the exploration and figuring out. Sometimes the dots connect. And they lead you to some place that you didn’t expect.”
With an estimated 200,000 units pre-ordered, the Apple Vision Pro is off to a solid start, but it was expected that thousands in droves would adopt the headset in the initial weeks. What really matters is if the popularity will remain consistent or taper off after a few months. For $3,499, the Apple Vision Pro would likely never sell in the millions, but it was the perpetual mark that it left behind on not just the consumers but its competition too.
To get the mass market to welcome these products with open arms, a low-cost option needs to be manufactured, but that is not expected to arrive before 2025, and even if it does, it will come with several compromises, such as a display downgrade, and the switch to an iPhone chipset instead of a Mac one. If you want to check out the entire interview, make sure to click on the link below.
News Source: Vanity Fair
About the author: Omar Sohail is a reporter and analyst for Wccftech's mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology.
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