Total Smartphone Revenue for the Previous Quarter Reached an Unprecedented Figure – Is Apple the Reason Behind This
The fourth quarter of 2017 was a remarkable time for the smartphone industry as the revenue reached a record high. According to a study done by a Boston based market researcher Strategy Analytics, the smartphone revenue for the last quarter of 2017 was $120.2 billion, which shows an increase of 8 percent from the last year.
The Last Quarter Saw the Average Selling Price of the Smartphone pick up to $300
According to Strategy Analytics, the upward trend is not because of an increase in the number of sales, but because of the increasing price of smartphones. According to newly available data, in the last quarter of 2017, the average selling price of smartphones was $300. This is a sharp increase from the figure of $255 in the same period in 2016.
Even though Android mobile devices accounted for a major chunk of global deliveries and sales, they only accounted for half of the global industry revenue in the last quarter. Apple alone generated $61.4 billion worth of revenue, which is 51 percent of the total revenue. Samsung generated 15.7 percent of the revenue, with the Korean giant making $19 billion in the last quarter of 2017.
Huawei took the third spot with revenue of $8.4 billion, which is 7 percent of the market. Apple is currently the most profitable smartphone maker in the world right now, and the gap between Huawei’s and Samsung’s profit margin is massive.
Huawei has a lot of catching up to do, despite being the third-biggest smartphone company in the world. The other original equipment manufacturers make up for only a quarter of the market, generating revenue of 31.5 billion in Q4 2017. The figures that Strategy Analytics have reported show wholesale turnovers though it should be noted that the company has not estimated the revenue which wireless carriers and retailers generate by selling devices.
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