Once again, we are expecting a price hike for the latest Radeon RX 9000 series GPUs as the DRAM market keeps pushing prices of components upwards.
AMD to Raise RX 9000 Series GPU Price by 10-15%, While NVIDIA is Expected to Continue With the Current Price Trends
AMD might be implementing another price hike soon, as reported by Gazlog. It's not the first time, and it certainly doesn't appear to be the last time we see such a price hike. For the last 6 months, we have been witnessing major GPU manufacturers and AIBs adjusting the prices for their GPUs multiple times. Both AMD and NVIDIA have been affected by the RAMpocalypse, and since the DRAM prices keep soaring, both companies keep adjusting the prices of their latest products.
The upcoming hike in prices is said to take place in the third quarter of 2026, as reported by Gazlog. This is because AMD expects VRAM prices to increase in the second half, which will directly affect GPU prices by around 10-15%. The effect should be visible as soon as July, but the publication also continues to say that the report isn't "definitive", which means it's currently a rumor, and we may or may not see a new price hike.
However, considering how GPU manufacturers have implemented new price hikes every few months since the RAMpocalypse began, it should be no surprise to witness another price hike. Overall, many vendors have confirmed that the DRAM and SSD prices will remain high throughout 2026 and 2027. The AI demand keeps gobbling up all the DRAM and NAND storage drives for the AI servers, while consumers receive them at 4-5X higher prices.
That said, the report also suggests that NVIDIA will likely keep prices stagnant, at least for now, and there are no price hikes in the coming months. No board partners have been informed of any upcoming price hikes, which is why the market will enjoy the short relief for a while. Currently, the RX 9000 and RTX 50 series cards sit at around 20% higher prices than in the pre-RAMpocalypse era. The most affected GPUs are those with higher VRAM capacities.
Despite such hikes, both AMD and NVIDIA appear to be prioritizing high-end 16 GB SKUs to gain maximum profits, but lower-end GPUs are also seen selling quite well since many can't afford $500+ GPUs. The thing is, for a 10-15% higher price, RX 9000 series GPUs are likely to sit on the shelves idle, as we have seen before. Many retailers were then forced to sell them at a loss to recover the investment. While this depends on region to region, in regions like Germany and Japan, most users tend to ignore RDNA 4 GPUs at significantly higher prices than MSRP.
News Source: Gazlog
About the author: Sarfraz Khan is a hardware reporter with a focus on PC components and the builder community. With years of experience writing about PC hardware and laptops, his work has been featured on several reputable technology publications. Sarfraz's hands-on experience is demonstrated through his first-person accounts of using and comparing different hardware configurations, providing practical and relatable insights for everyday users. His technical analysis is respected by peers in the enthusiast community and has been cited by specialized hardware sites such as Germany's Igor's Lab.
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