Google has switched stances on how it treats older Pixel smartphone owners because earlier if you wanted to upgrade to a newer handset, the company was giving low-ball trade-in offers for its own devices compared to what it was asking for the ones made by Apple and Samsung. With the Pixel 9 launch, if you own a Pixel Fold, a Pixel 8, or a Pixel 8 Pro, the advertising giant is giving its loyal customers more importance by offering them higher trade-in values for their smartphones. Now, that is one way to retain your consumer base.
If you own a Pixel Fold, you will receive $760 in trade-in credit, irrespective of the storage size
Visiting Google’s U.S. online store, we found that regardless of which Pixel 9 you want to upgrade, the trade-in values remain unchanged, but here is the best part. If you own the company’s last-generation models, such as the Pixel 8, Pixel 8 Pro, or the Pixel Fold, Google is offering attractive trade-in deals, making it an easier upgrade path to any Pixel 9. For instance, Pixel 8 Pro owners will receive $699 of credit, while Pixel Fold users will get $760, making it the highest trade-in offer from Google.
Apple’s iPhone 15 Pro can be swapped with any Pixel 9 for a $600 trade-in credit, while iPhone 15 Pro Max owners will get $720. Keep in mind that while Pixel Fold’s trade-in value is the highest at $760, customers had to pay $1,799 for the base storage model when it first launched, compared to $1,199 for the iPhone 15 Pro Max. Proportionately, Apple’s top-end model carries more value, but that is to be expected since these devices depreciate the slowest.
As for Samsung’s Galaxy S24 Ultra owners, switching to a Pixel 9 through a trade-in offer will net you $650, making it less than the Pixel 8 Pro. Google is also giving $200 of Store Credit to any customer who upgrades to the Pixel 9 Pro or the Pixel 9 Pro XL, with the offer ending on August 28. If you want to look elsewhere, Amazon has an exceptional deal going on, giving you up to a $350 gift card if you pre-order the Pixel 9. In short, with the latest flagship launch, Google is going all-out with all sorts of offers, so here is your golden chance to capitalize.
About the author: Omar Sohail is a reporter and analyst for Wccftech's mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology.
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