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NVIDIA Gains Q3 2016 Discrete Graphics Market Share By 0.9%, AMD’s Share Falls By 0.8% – AIB Shipments Up 38.2% in Q3 2016


The AIB graphics market share results are in for Q3 2016 by Jon Peddie Research. According to the report, total AIB shipments increased by 38.2% in the third quarter (Q/Q) and 9.2% (Y/Y) which is an upward trend, with NVIDIA gaining market share while AMD witnessed slight decrease.

Discrete Graphics Market Share Results For Q3 2016 Are In - NVIDIA Gains a Bit, AMD Loses a Bit

NVIDIA, after announcing a stellar financial quarter have increased their graphics market share by 2.2% during Q3 2016. The GPU market in general saw healthy growth with a shipment increase of 20% from the Q2 2016. NVIDIA’s overall GPU shipments increased 39%, AMD’s shipments increased 20% and Intel’s GPU shipments were reported with a 18% increase. A year to year comparison shows that the GPU shipments increased 0.3% from Q3 2015, with desktop graphics reporting a 4% decrease and notebook graphics taking a 3% increase. A more detailed report on the overall GPU shipments for Q3 2016 can be looked at here.

New market data from Jon Peddie Research shows that graphics add-in board (AIB) sales are on an upward trend. Shipments during the third quarter of 2016 (ending September 30) increased from the second quarter of 2016 by 38.2%; this is considerably above the ten-year average of 14.3%. On a year-over-year basis, JPR found total AIB shipments rose 9.2%. By comparison, total shipments of desktop PCs fell 17.1% in the same period. GFXSpeak via Jon Peddie

When coming to the AIB shipments which include all discrete graphics units for desktop and mobility products, NVIDIA in general saw a market share gain of 0.9%. Their current market share is 70.9% compared to 70% during the previous quarter.

Similarly, AMD also stood firm on the spot they left in Q2 2016 and witnessed a minor decrease in market share. Their Q3 2016 report shows a market share loss of just 0.8% with them capping 29.1% of the AIB (Discrete) market.

Quick highlights

  • AMD’s overall unit shipments increased 15.38% quarter-to-quarter, Intel’s total shipments increased 17.70% from last quarter, and Nvidia’s increased 39.31%.
  • The attach rate of GPUs (includes integrated and discrete GPUs) to PCs for the quarter was 146% which was up 14.96% from last quarter.
  • Discrete GPUs were in 34.84% of PCs, which is up 7.06%.
  • The overall PC market increased 8.09% quarter-to-quarter, and decreased -5.37% year-to-year.
  • Desktop graphics add-in boards (AIBs) that use discrete GPUs increased 38.16% from last quarter.
  • Q3’16 saw a decrease in tablet shipments from last quarter and saw notebook sales out sell tablets for the first time in three years.

NVIDIA Pascal and AMD Polaris GPUs Are Selling Really Well In The Market

There's no doubt that the introduction of FinFET process has marked a huge increase in GPU shipments for NVIDIA and AMD. While NVIDIA's lineup is complete from top-to-bottom, AMD went the more aggressive route with Polaris, pricing it at various sweet spots to challenge their competitors. Both GPU architectures have been a success in their own perspective. By Q3 2016, AMD and NVIDIA had launched all of their current-generation cards with the only exclusion of GTX 1050 series.

The GeForce GTX 1050 series was launched in October so their numbers are yet to be added to NVIDIA's GPU shipments. AMD on the other hand had the Radeon RX 470D launching exclusively in the Chinese market so it also might add a few numbers to their overall shipments. Both Pascal and Polaris GPUs have sold really well in the market and are a main attraction for gamers looking forward to play the latest AAA and VR experiences.

Moving on ward, it seems like while the desktop PC shipments are declining year over year, AIB shipments that mostly include gaming PCs with high-end and enthusiast level hardware keep on increasing. The Enthusiast and Performance oriented market is keeping the PC Gaming scene lit up with success. Let's hope that the PC users and the gaming scene remains strong over the coming years as it is the key source of lifting the entire PC scene up.