Marvel and NetEase announced a strategic partnership today at the NetEase Games Annual Product Launch. The goal of the partnership is to jointly create original content featuring Marvel characters in games, TV shows and comic books. According to the press release, the original content is being designed for China and beyond, which means we should expect it for a global release eventually.
William Ding, founder and CEO of NetEase Inc., said:
Having admired the work Marvel has created over the years, we are excited to incorporate these beloved stories and characters into world-class entertainment content for global fans. Adhering to NetEase’s brand statement of ‘Passion of Gamers’, we will work hard to deliver the type of high-quality content that game players and Marvel fans will be pleased to see.
Dan Buckley, President of Marvel Entertainment, added:
Marvel’s Super Heroes have inspired an entire universe of storytelling that resonates across today’s media – and games are one of the best ways to experience those stories. As a global leader in online games, NetEase is the perfect fit to help bring the Marvel Universe to more fans around the world. We can’t wait to share more about the exciting new games and other content that will be developed with this partnership.
We may learn more at E3.
About the author: With over two decades of experience in gaming journalism, Alessio Palumbo has led the gaming vertical at Wccftech since August 2015. He started working at a young age for Italian websites like Everyeye.it, Gamestar.it, Nextgame.it, and Multiplayer.it before kickstarting the indie English-language publication Worlds Factory as its founder and Editor in Chief. In the last decade, he has coordinated the overall output of Wccftech's gaming section, managed PR relations, assigned reviews, produced daily news coverage, edited gaming content as needed, and delivered game reviews. Arguably, his trademark content is the long series of exclusive developer interviews that have been cited by Wikipedia and by the biggest news media and gaming publications. His passion for technology also makes him knowledgeable when it comes to gaming hardware and tech. His favorite genres include RPGs, MMORPGs, and action/adventure games.
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