Microsoft Exclusives Didn’t Even Get To Top #5 in Social Mentions

Jun 12, 2017 at 08:15am EDT

Microsoft exclusives for Xbox One and PC are a sore point these days for the company that made Windows. We've criticized their weak first-party effort before and now it became all the more problematic after another E3 briefing where Microsoft exclusives didn't quite wow the industry.

Our friends at Brandwatch, the social media intelligence platform, analyzed the data and found out that all the top five most mentioned games during the conference were fully multiplatform games, with Assassin's Creed Origins doubling the amount of mentions of its closest competitors, Dragonball FighterZ and Life is Strange 2. Then there's Minecraft, which is technically owned by Microsoft but isn't really an exclusive since it's available on almost any platform (and it's about to get cross-play with the Nintendo Switch), and the stunning new chapter in the Metro franchise, Exodus.

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The first true Microsoft exclusives only appear from the sixth place with Turn 10's Forza Motorsport 7, immediately followed by Rare's Sea of Thieves and Sumo Digital's Crackdown 3. Then there's Cuphead, which finally got a release date (September 29th). Undead Labs' State of Decay 2 can be found at the twelfth place with Ori and the Will of the Wisps following immediately after it.

The remaining indie titles (Super Lucky's Tale and Ashen) were in the back of the chart as expected.

Brandwatch also analyzed the highlights of Microsoft's Xbox E3 2017 conference, registering spikes when the console's name was revealed, when Assassin's Creed Origins, Dragonball FighterZ, The Last Night, Ashen, Life is Strange 2, and Ori & the Will of the Wisps were showcased. Other peculiar highlights were "unimpressed" tweets about the Forza car showcased on stage, some widespread annoyance at the e-Sports commentary during the announcement of The Darwin Project (a battle royale game) and the live footage featuring Terry Crews as the announcer for Crackdown 3.

What did you enjoy the most during Microsoft's E3 2017 briefing? Let us know below.

About the author: With over two decades of experience in gaming journalism, Alessio Palumbo has led the gaming vertical at Wccftech since August 2015. He started working at a young age for Italian websites like Everyeye.it, Gamestar.it, Nextgame.it, and Multiplayer.it before kickstarting the indie English-language publication Worlds Factory as its founder and Editor in Chief. In the last decade, he has coordinated the overall output of Wccftech's gaming section, managed PR relations, assigned reviews, produced daily news coverage, edited gaming content as needed, and delivered game reviews. Arguably, his trademark content is the long series of exclusive developer interviews that have been cited by Wikipedia and by the biggest news media and gaming publications. His passion for technology also makes him knowledgeable when it comes to gaming hardware and tech. His favorite genres include RPGs, MMORPGs, and action/adventure games.

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