MediaTek's Dimensity smartphone APs have become quite competitive over the past few years, especially since the firm opted for a radical chip architecture overhaul by jettisoning CPU efficiency cores. And now, that performance boost is being noticed by consumers, as per a new Counterpoint Research survey.
A whopping 81 percent of survey respondents believe that MediaTek's Dimensity chips have a "strong presence" in flagship smartphones
The new Counterpoint Research survey has revealed a few interesting tidbits about the increasing penetration of MediaTek's Dimensity chips in smartphones:
- Consumers are increasingly factoring in processor performance in their smartphone buying decisions.
- MediaTek's Dimensity chips commanded a 48 percent share of India's smartphone market in Q4 2025, followed by Qualcomm at 25 percent and Apple at 12 percent.
- 78 percent of the survey respondents would consider buying a smartphone powered by a MediaTek chip.
- Around 90 percent of survey respondents said they evaluate gaming performance before buying a smartphone, and 84 percent of respondents who regularly play games on their smartphones said they were willing to buy a MediaTek-powered smartphone.
- Critically, 81 percent of survey respondents agreed that MediaTek's Dimensity chips have a strong presence in flagship smartphones.
Do note that this survey was conducted "across India among 1,173 respondents covering all tiers of towns." Of course, this comes as the chipmaker's next-gen Dimensity 9600 chip is already garnering quite a lot of attention, especially as Qualcomm is reportedly planning to launch two versions of its flagship Snapdragon 8 Elite Gen 6 chip, with one carrying a 'Pro' moniker.
Head to our dedicated hub page to find out more about the Dimensity 9600 chip. Unlike Apple's A20 chip, which is expected to leverage TSMC's N2 process, MediaTek is likely to opt for the Taiwanese fab giant's relatively more costly N2P process node, which bestows a performance boost ofย between 5 percent and 10 percentย relative to the N2 node.
MediaTek's next-gen flagship chip is expected to leverage ARM's C2-branded CPU coresย as well as its new flagship GPU, which is likely to be announced in September 2026 as the Mali-G2 Ultra. The GPU is expected to leverage a bespokeย Neural Shader Scheduler (NSS)ย to drive coordination between the GPU and the NPU, dividing inference tasks such as motion estimation, upscaling, and frame reconstruction between the two, thereby reducing the total power draw while avoiding GPU stalls caused by unpredictable ML compute.
Finally, the Dimensity 9600 chip isย expected to leverage an LPDDR6 RAMย vsย the LPD5 12GB RAM expected in the iPhone 18 Pro and Pro Max, which should give the flagship chip a theoretical edge on memory bandwidth. The chip is also expected to adopt support for UFS 5.0 storage.
About the author: Writing is my one incontrovertible passion. Over the past six years, he has authored over 2,200 distinct articles on financial and tech-related topics, spanning nearly 1 million words. And he has been a member of Wcctech mobile team since 2025. As an alumnus of the University of Toronto, Rotman Commerce Program, I bring nuance, in-depth knowledge, and a unique perspective to every topic that I cover. When I'm not writing, I'm traveling the world, exploring hidden confectionaries and restaurants as an aspiring food connoisseur.
Follow Wccftech on Google to get more of our news coverage in your feeds.
