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iPhone Share Escalates in the US Market But Samsung Sweeps the Top Spot, Says Kantar

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Aug 9, 2017
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A report from the market research firm Kantar notes that Apple witnessed its share soaring in the US smartphone market with 34% in the three months period until May 2017.

It marks 4.7 point increase from the same quarter in 2016. However, the increase did not help Apple in gaining the top spot in the market share. The Cupertino giant lost the number one position to its closest rival, Samsung, whose market share rose from 32.9% to 36.2% quarterly, but still losing on YoY.

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Well, it is not surprising to see Samsung on the top spot as the company recently launched its flagship, the Galaxy S8. Opposed to the belief, Kantar says that Galaxy S8 lineup had a lesser impact on the numbers as expected.

In its report, Kantar notes:

The Galaxy S8 launch helped Samsung regain the top position in the USA, but the bounce from the flagship launch was less than would be expected from a full product redesign.

The report also states that Samsung and Apple dominate the top 10 positions on the best-sellers list in the US. Apple’s iPhone 7 and 7 Plus smartphones top the list by ranking on number one and number two positions, respectively. Samsung’s last year flagship, the Galaxy S7 dominates the third position followed by the latest Galaxy S8+ on the fourth position.

In contrast to the US market, Apple’s share in other major markets was flat. The company saw a decline of 0.4% in urban China and increase of 0.2% in Europe. Apple is expected to bounce back with impressive numbers after the launch of its new iPhones in September.

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Kantar report August 2017

Explaining the market share, Kantar states:

In [the top 5 European markets], Android accounted for 79.5% of smartphone sales in the three months ending May 2017, increasing 2.8 percentage points from a year earlier, driven by strong performance in GB, Germany, and France. iOS share edged up across Germany, France, and Spain, though declines in Great Britain and Italy meant overall iOS EU5 share remained steady, up 0.2% year-on-year to 18.4%. Europe’s big five markets comprise Great Britain, Germany, France, Italy, and Spain.

Other than Samsung and Apple, Xiaomi also managed to record some growth with its Note 4X smartphone. The company is making slow progress with its high-end devices. Huawei also continued to register good sales volumes, but its flagship smartphone, the Huawei P10 did not perform up to the expectations.

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