iPad & Mac Owners Are Thoroughly Satisfied With Their Purchase, According to Latest Survey


When it comes to tablets, Apple has a wide lead over other companies in terms of sales. The company has made its slates relatively more accessible in recent years, offering a variation of products at different price points. Also, not to forget, the tightly integrated hardware and software provides a great experience. You don’t have to take our word for it as a new American Customer Satisfaction Index (ACSI) has revealed that both iPad and Mac owners are satisfied with their they’ve purchased.

Survey Still Gives Preference to Samsung and Amazon Tablets in Terms of Value Proposition

According to a new survey, iPad customers are the most satisfied tablet owners with a score of 83. Granted, the satisfaction score is the same as last year, but the Cupertino giant managed to stay put, unlike its rival Amazon and Samsung, who trail behind with a score of 81 and 79, respectively. However, even though the Cupertino giant ranks high as far as customer experience is concerned, Samsung and Amazon provide greater value, according to the survey.

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Other entrants in the list include HP, Acer, Dell, Toshiba, and ASUS. Compared to last year, Toshiba has made a notable improvement on the customer satisfaction scale. It’s worth mentioning that these scores are for the entire PC segment, which also includes laptops in addition to tablets, revealing that Apple’s wide-range of iPads and Macs so far have a relatively happy user base.

With a satisfaction score of 81, desktop computers have emerged as the most popular computing devices, while tablets and laptops take the second spot with a score of 77. According to ACSI, Samsung is the market leader in the desktop segment. Overall, smartphones have left behind desktops, laptops, and tablets when it comes to customer satisfaction. We believe that in the future the level of satisfaction can increase even more if foldable tablets become commonplace.

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News Source: American Customer Satisfaction Index (ACSI)