Google Received More Than A Billion Takedown Requests In 2016
Google is all around us, ranging from our smartphones to searching stuff on the internet. While the company battled fiercely against piracy throughout 2016 with copyright holders, there were some uncanny upshots. According to the company’s Transparency Report, Google received more than 1 billion takedown requests during 2016. Out of the total requests, 914 million requests were approved. Let’s see some more details on the matter and how the results compared to 2015.
Google Approved More Than 900 Million Takedown Requests
The number of takedown requests are astonishing compared to the requests filed in 2015. In 2015, there were 558 million requests received by the company. If you think these numbers are huge, we have seen a near 100 percent increase in requests in 2016. As the numbers suggest, Google received 24.1 million requests for the week ending September 19th of last year. This was an increased figure from the prior record recorded at 22.7 million requests in April of the same year.
To sum it all up without the jargon, Google removed more than 900 million links which carried pirated content or content with copyright infringements. There were more than 352,000 websites affected from the results. As for those who filed the requests, most of them were filed by the UK music industry’s BPI constituting the takedown of more than 82 million requests. Others include NBC Universal, Fox, HBO and Microsoft. As for the US music industry, 12 million URLs were requested to be removed.
While the company has received an ample amount of takedown requests from around the world, it has its own guidelines that enables it to determine if a specific request should be removed or not. This means that any copyright holder can only request the company to takedown a specific URL and it is up to Google if it wants to remove it or not. So, the removal of links is all in the hands of the search engine giant.
As can be seen, the takedown requests have increased over the course of a few years. Nonetheless, Google continues to make improvements in its search engine to ensure that visitors get the most relevant results to their queries. Moreover, the company also ensures that pirate websites do not get the upper hand in the provision of pirated content. A lot will be revealed later on, so do stay tuned for that.
This is it for now, folks. What are your thoughts on the increased number of takedown requests? Share your thoughts with us in the comments.