Ubisoft Triumphs at the Game Marketing Awards

The IDG World Expo Game Marketing Awards celebrates the best practices in marketing, promotion and advertising for the video gaming and interactive entertainment community.

Ubisoft won the Marketing Team of the Year award, as well as the award for Outstanding Promotional Trailer, for its Assassin's Creed Unity - Lorde CG Video. The same trailer also won Best Use of Music in a Promotional Piece. Ubisoft also gathered the Best Website for a Product award for Watch Dogs Digital Shadow as well as Best CG for a Video Asset for Watch Dogs TV Ad-CG.

Below you can view the full list of winners:


Game Marketing Agency of the Year

Ant Farm

Marketing Team of the Year


Outstanding TV or Theatrical Ad

Titanfall “Shadow”

Funniest Video Asset

Madden Season

Outstanding Promotional Trailer

Assassin’s Creed Unity E3 Trailer – Lorde CG Video

Outstanding Promotional Trailer – Mobile Games

Marvel Contest of Champions New York Comic-Con Trailer
Kabam, Inc.

Best Game Footage Trailer

Call of Duty: Advanced Warfare – Reveal
Ant Farm

Best Long Format Featuring Promotional Content

Madden Season

Best Use of Music in a Promotional Piece

Assassin’s Creed Unity E3 Trailer – Lorde CG Video

Outstanding Overall Marketing Campaign – Core Games

Ant Farm with 72andSunny

Outstanding Overall Marketing Campaign – Family Games

Kinect Sports Rivals Launch Campaign

Outstanding Marketing – Free to Play

PlanetSide 2
Sony Online Entertainment

Outstanding Overall Advertising Campaign

Forza Horizon 2 – Launch Campaign

Standout Outdoor Advertising

Gorehowl Cab
Blizzard Entertainment

Best Box Art (Standard Game Version)

Sid Meier’s Civilization: Beyond Earth Box Art

Best Limited Edition, Special Edition or Collector’s Edition

Destiny Ghost Edition
Petrol Advertising

Best Showing at a Trade or Consumer Event

Murdered: Soul Suspect- Pax Video Stunt
Square Enix America / Midnight Oil

Best Retail Marketing Campaign

Skylanders Trap Team – Retail Marketing Campaign
Activision / Midnight Oil

Best Website for a Product

Watch Dogs Digital Shadow

Best Use of Sound Design

Assassin’s Creed Sit Back TV Spot

Best Copywriting for a Marketing Asset

Middle-earth: Shadow of Mordor #OrcTakeover
Edelman & Warner Bros Interactive Entertainment

Best Editing for a Video Asset

Far Cry 4 – Story
Ant Farm

Best Cg for a Video Asset

Watch Dogs TV Ad-CG
Ubisoft/ Cutwater LLC/ Digic Pictures

Best Product Announcement

Evolve Announcement
Team One / 2K

Thinking Outside of the Box


Favorite Trailer: Fan Voted

Borderlands: The Pre-Sequel


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