After a huge success of Snapchat stories, snaps and "our stories", it now brings in a discover feature to Snapchat, which will allow you to see content from ESPN, Food Network, CNN, National Geographic, Vice and Warner Music.
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SnapChat introducing "Discover"- a brand advertising media channel
Discover will be like a new tab within the mobile app installed that will allow the customers to access videos and long form articles by the Snapchat's new innovative editorial team. According to the Snapchat team, discover is different because it has been built for creatives. They also said that the news feed is refreshed every twenty four hours because news today is history "tomorrow", which will be available alongside brand advertisement.
Originally discover was to be released in November but due to some technical issues regarding its launch, there was a delay which now seems to end with the final release of Discover. Snapchat's this product creates a hype in the media for now. Its seems legitimate for Snapchat to start focusing on advertisement in this crucial time of competition. Brands are delivering the content to users which is apparently opposite to the usual method of users built content usage. However for some brands, this is like pushing the user out to a website. But Snapchat requires a way that will lead the users towards the purchase decision.
According to the blog post, the company stated:
“Today we’re introducing Discover. Snapchat Discover is a new way to explore Stories from different editorial teams. It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first…This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising. Discover is new, but familiar. That’s because Stories are at the core – there’s a beginning, middle, and end so that editors can put everything in order. Every edition is refreshed after 24 hours – because what’s news today is history tomorrow. Discover is fun and easy to use. Tap to open an edition, swipe left to browse Snaps, or swipe up on a Snap for more. Each channel brings you something unique – a wonderful daily surprise!”
We hope to see what Snapchat brings more in future. Media is also keeping a close check on what Snapchat aims to bring more to the market in the near future. Discover is a relatively easier feature to use and its fun too. Tap to open an edition, then to browse Snaps swipe left, or else you can swipe up on a Snap for more options. Every time you go for a channel, something unique will be discovered. Happy Discovering!