CAPCOM: We’ll Strengthen Quality Assurance and Aim To Further Customer-Driven Development

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Feb 7, 2018
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CAPCOM recently shared their quarterly report for Q3 FY2017. The investor relations website has now been updated with two forward-looking statements from the CEO and COO of the company.

Chairman and Chief Executive Officer Kenzo Tsujimoto stated that CAPCOM will strengthen quality assurance to be able to compete “at the global level as one of the top runners in the games industry”.

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Even in Japan, the big topic of discussion last year was eSports competitions featuring versus-style games. With eSports’ inclusion as an official event at the 2022 Asian Games, and their being considered for inclusion as an official event at the 2024 Paris Olympics, the values we associate with games are beginning to shift drastically.

We at Capcom have been building eSports with our Street Fighter brand outside of Japan for the past 10 years, and now are committed to laying down the foundation to make this year “eSports Year One” within Japan. Drawing upon the markets we have already developed in the U.S. and Europe, we will move forward to promote eSports with the full force of our organization.

Also of note, last year it was uncovered that there has been widespread product quality data falsification at major Japanese manufacturers. This discovery deeply affected the operations of these companies and the brands they had developed over many long years.

We feel that the quality of our game software is a vital matter, and one with which our entire company must be involved.
As such, even more so than before, we will strive to create games that delight all of our customers by prioritizing their needs and thoroughly administering strict quality control; we will do this while carrying out market analyses and tightly coordinating our development and marketing departments.

We are committed to the continued production of games that compete at the global level, as one of the top runners in the evolving game industry.

We humbly ask our stakeholders for their continued support, as we pursue the creation of new value.

On the other hand, President and Chief Operating Officer Haruhiro Tsujimoto focused on the importance of CAPCOM’s digital strategy as well as maintaining a close relationship with fans through “customer-driven product development”.

For a number of years, the internet has driven innovation within the video game industry; amidst this change, we at Capcom have also been promoting our digital strategy.

In terms of distribution, by shifting from physical to downloads, our ratio of digital sales has increased, contributing to the profitability of our Consumer business.

In addition to this, improving the quality of our games by exploring the needs of our market and communicating with our customers is important to our digital strategy. It is essential that we listen to each individual user in as much as possible, gauge their reception of our products even after launch and earnestly contend with any issues that we are able. Even if, for example, there are certain points of view we are unable to accommodate, we are committed to maintaining close-knit communication with our users while conveying our intentions so that we can reach an understanding. This is the customer-driven product development and sales we aim to further.

By thoroughly implementing this digital strategy not only in our Consumer business, but also throughout our company, we will endeavor to improve both our product quality and the Capcom brand.

We ask for the continued guidance and support of our stakeholders as we move forward.

CAPCOM’s Monster Hunter World recently proved to be a great success for the company. Going forward, fans are especially interested in seeing Resident Evil 2 Remake as well as Hideaki Itsuno’s upcoming project, rumored to be Devil May Cry V.

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