C77 Entertainment, a Seattle-based game development studio founded by Mattias Kylén and Kenny Magnusson ((who worked on the Halo and Battlefield franchises), is now part of the Amplifier Game Invest portfolio, a subsidiary of Embracer Group (previously known as THQ Nordic).
Mattias Kylén, CEO of C77 Entertainment, stated:
The support provided by Amplifier Game Invest and the Embracer Group is not only financial but includes marketing, publishing, business operations, payroll, HR and legal. They have been fantastic in providing this infrastructure. For a highly creative group like C77 Entertainment, who are not traditional entrepreneurs, this is a dream come true.
Per-Arne Lundberg, CEO of Amplifier Game Invest, added:
We found an opportunity to set up a new studio together with Mattias Kylén and Kenny Magnusson. Their unparallelled experience paired with their vision and passion made it really easy to push the start button.
Moving into the North American market not only increases our potential to attract the best teams available for acquisitions, but also expands this model where we found the company and give the developers solid financial incentives as employees. Exciting times ahead.
C77 Entertainment is aiming to deliver big action experiences to PC and console players. They will work on an original IP, even if Embracer Group has a literal treasure trove of IPs sitting in its lap.
A week ago, Amplifier Game Invest had announced the establishment of River End Games, another studio located in Gothenburg, Sweden. River End Games also confirmed to be working on a narrative-heavy original IP. In late December, Embracer Group had acquired Tarsier Studios, the acclaimed Malmö-based team behind Little Nightmares, which is getting a sequel with two-player co-op later this year.
About the author: With over two decades of experience in gaming journalism, Alessio Palumbo has led the gaming vertical at Wccftech since August 2015. He started working at a young age for Italian websites like Everyeye.it, Gamestar.it, Nextgame.it, and Multiplayer.it before kickstarting the indie English-language publication Worlds Factory as its founder and Editor in Chief. In the last decade, he has coordinated the overall output of Wccftech's gaming section, managed PR relations, assigned reviews, produced daily news coverage, edited gaming content as needed, and delivered game reviews. Arguably, his trademark content is the long series of exclusive developer interviews that have been cited by Wikipedia and by the biggest news media and gaming publications. His passion for technology also makes him knowledgeable when it comes to gaming hardware and tech. His favorite genres include RPGs, MMORPGs, and action/adventure games.
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