ASUS has successfully taken care of Intel's NUC business, announcing NUC products based on Intel's 10th to 13th Gen CPUs.
ASUS Takes Responsibility For Intel's NUC Products, Pledges to Elevate The Platform
The move by ASUS is just for customary purposes, to let consumers formally know that the NUC division is now their responsibility. The products showcased by ASUS on their "NUC Overview" webpage feature the same NUC 13 units, also in Intel's NUC arsenal. For users interested in buying the NUC 13 Extreme, for example, they would now have to buy it from ASUS since Intel has officially discontinued the products.
For those unaware, back on July 18th, Intel announced that the company wouldn't invest further in its NUC division, citing a "restructuring policy." However, the NUC lineup wasn't left unattended by Team Blue, since they handed over the division to ASUS, who pledged to take "special care" of it. The current NUC products feature no change, apart from the branding; however, one should expect great things from them in the future.
Exciting News!🚀
Starting Sep.1, #NUC becomes a proud member of the #ASUS lineup, setting off on an exhilarating journey ahead. Delve into NUC product specifics on the official ASUS website and immerse yourself in a realm of innovations & solutions.💼
👉 https://t.co/r0roUyscZO pic.twitter.com/egv4uOhjVq
— ASUS (@ASUS) September 2, 2023
The choice of ASUS for NUC products holds no uncertainty since the company is known for manufacturing some of the best Mini-PCs in the market from their PN, PB, and PL series. However, ASUS plans to go one step ahead with NUCs, especially since it was disclosed that the company plans to integrate the lineup with its "ROG products," we have already seen a glimpse of it with the release of ROG G22CH.
Moreover, ASUS has also disclosed plans to utilize next-gen Meteor Lake chips for NUC products, elevating the platform to new heights. The expected systems will boast a hybrid cooling mechanism, merging air and liquid cooling to achieve optimal performance with great thermals. The ROG lineup is known to be one of the best in the market, and with the inclusion of NUCs, ASUS plans to dominate the Mini-PC segment, an aim that is indeed imminent.
We are unaware of any release date for next-gen NUCs; however, one should expect a showcase near Intel's Innovation 2023, which will feature the launch of Meteor Lake.
News Source: ASUS
About the author: Muhammad Zuhair is a hardware and technology reporter for Wccftech, specializing in the semiconductor industry and the complex interplay between technology, manufacturing, and geopolitics. His coverage focuses on the corporate strategies and technological roadmaps of industry giants like TSMC, NVIDIA, Samsung, and Intel. Zuhair's expertise lies in deconstructing complex topics such as fabrication nodes (e.g., 2nm process), the economic impact of policies like the CHIPS Act, and the strategic development of AI infrastructure from NVIDIA, AMD and Intel.
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