Apple Will Reduce iPhone X’s Price By $100 This Year; The iPhone XS Will Start At $899, iPhone XS Plus At $999 & iPhone 9 At $799 Believes Supply Chain

It's no secret that right now that the rumor mill expects Apple to launch three new iPhones this year. After raising Average Sales Price for the iPhone lineup last year, the company will take into account more budget conscious users in 2018. However, this alleged move won't be altruistic. Apple needs the iPhone user base to upgrade regularly and it needs to expand this base as well. On that note, we've got more details for the 2018 iPhone lineup today. Take a look below to find out more.

Apple Will Bring Down The iPhone X's Price Point To $899 This Year; OLED Production For The 2018 Lineup Has Commenced And Is Expected To Double In June As Reported Earlier

Over the past couple of months, reports of Samsung troubles with market demand for smartphone OLED panels are common. The Korean tech giant overestimated Apple's iPhone X shipments and Chinese demand for the advanced displays. Therefore, it was left with excess capacity as both failed to materialize completely.

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Earlier reports from Apple's supply chain claimed that Samsung will start producing OLED panels for Apple's 2018 iPhone crop this month, earlier than usual. This production will double next month when Samsung is expected to produce around 4-8 million panels.

Today we've got a fresh report from China that corroborates these claims. Supply chain sources report that Samsung has commenced OLED production for Apple. The decision behind this expedited production schedule is motivated by concerns of excess capacity and technical complexity as the OLED panels are one of the most complex parts for an iPhone.

Furthermore, as OLED production for Apple's iPhone XS and iPhone XS Plus (tentatively dubbed) commences, other less complex parts will also hit the manufacturing lines. Therefore you should expect more news of other components (and hopefully, leaks) come to light earlier than usual.

Apple's iPhone XS Will Start At $899 And The iPhone XS Plus Will Retail At $999 Believe Supply Chain Sources; Put Together With The Rumored $799 Price Tag For The iPhone 9, This Will Ensure That 2018's Lineup Targets Different Price Points

While production reports are good news, these are not the only details from the supply chain. In addition to them, sources are also reporting on Apple's expected pricing strategy for the iPhone 9, iPhone XS and iPhone XS Plus. After having pushed ASP up, the company is now looking to stabilize it around the $700 mark if today's report bears fruit.

While the iPhone 9 is quite popular on the rumor mill, it's counterparts have seen little love. This changes today, as we've got alleged prices for both the devices. Current rumors suggest that this year Apple will introduce an iPhone 9 (6.1" LCD), an iPhone XS (5.8" OLED) and an iPhone XS Plus (6.5" OLED).

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Of these, the iPhone XS will succeed the current iPhone X. It will start at $899, $100 cheaper than the iPhone X. The iPhone X Plus will start at $999, giving users a chance to experience a larger OLED display at the same price point of the 2017 iPhone X. The iPhone 9 on the other hand, will retail at $799.

This report suggests that Apple is eager to cast its iPhone net as wide as possible. While these devices will represent the high-end of the company's smartphone portfolio, older devices will ensure that price-conscious users have no trouble switching over from Android.

In the end, it will ensure a wider customer base for the company, ripe for service monetization. Thoughts? Let us know what you think in the comments section below and stay tuned. We'll keep you updated on the latest.

News Source: UDN

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